Alcon CyPass Ultra System Comparison Guide
Alcon used this unique mailer to introduce its new CyPass Ultra System for optimised loading of a microinvasive glaucoma surgery (MIGS) device called CyPass Micro-Stent. The cover of the mailer features a visual of glasses with each side representing the previous technology and the new CyPass Ultra System. As you turn each page of the first lens, which represents the older technology, a different step is featured while the lens on the right opens up just once to demonstrate the clear path of the new device. The inside featured additional statistical information as well as unique URL where eye care professionals could learn more.