Priaxor® Double Door Reveal

BASF used this direct mailer to make a big introduction. The design they chose was our Double Door Reveal! When you pull out the tabs of this self-mailer, the 2 panels on the cover simultaneously open to reveal what’s on the inside. In this case, they used it to introduce a new product. The inside also featured a unique URL where recipients could visit to learn more which reinforced the integrated approach by having a tactile DM to drive the recipient to an online experience.

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