Rally Creative “Give a Girl a Goat” Perpetual Folder

Rally Creative used the Perpetual Folder direct mail design to wish clients and partners a Merry Christmas and share information about the donation they made to Run for Water’s “Give a Girl a Goat” program. This life-changing program provides select Ethiopian girls with a single goat that, through mentorship, becomes a revenue source for her education and her family. The perpetual folding mechanics of this piece truly emulated this story – starting out with a single goat, showing its impact, and taking it full circle back to the goat.

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