Colgate Auto Slide Sleeve Self-Mailer
Colgate used the Auto Slide Sleeve Mailer to educate dentists on how Colgate brings together “oral care science and patient compliance” and to invite them to visit their booth at an upcoming tradeshow. As you pull on the tab, the left-hand side of the mailer slides over while the image transforms. The inside featured a special offer to physicians attending the tradeshow. As a self mailer or sales aid it is a powerful and highly effective communications medium.