FAMPYRA® Extendo® Reveal

Biogen used our patented Extendo® Reveal direct mail design to deliver information about its FAMPYRA® medication indicated for the improvement of walking in adult patients with multiple sclerosis with walking disability. When you pull out the right-hand panel, an additional panel immediately slides out from the left while the image featured in the die-cut window transforms to reveal a graph along with important information about the medication. The self-mailer shipped flat but offered Biogen plenty of real estate for imagery and copy with its’ double panels while delivering impact.

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