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PACKAGING SOLUTIONS

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If you can imagine it, we can help you create it^™

We are the Canadian leaders in the design and production of high-impact dimensional direct mail, promotional and luxury packaging, sales collateral, video in print and influencer marketing solutions. For over thirty years our proven designs have been used by marketers to successfully break through the clutter, grab attention and generate soaring response rates. This site offers you hundreds of design ideas to achieve your next success story.

Featured Projects

Vertex Pharmaceuticals Flipbook

Direct Mail, Pharmaceutical Solutions

Sephora Skin Solutions Influencer Kit

VIP & Influencer Kits

Obesity Resource Kit

Pharmaceutical Solutions, Presentation & Sales Kits

NicoDerm NRT Kit

Pharmaceutical Solutions, Presentation & Sales Kits

HomeWorks Energy Pop Up Mailer

Alpine Lager Telescoping Mailer

Direct Mail, Specialty and Promotion

Alcon Reference Guide

Direct Mail, Pharmaceutical Solutions, Presentation & Sales Kits

Alcon CyPass Ultra System Comparison Guide

Direct Mail, Pharmaceutical Solutions, Presentation & Sales Kits

Project Gallery

Featured Stories

Industry news and updates.

Direct Mail / June 15, 2023

Design Spotlight: The Staged Mailer

Direct Mail / April 27, 2023

Delivering the Right Content at the Right Time

Direct Mail / March 30, 2023

Design Spotlight: The Changing Picture

Let’s work together

We’d love to hear from you. If you can imagine it, we can help you create it.

We are social

Follow us on Instagram to see some of our latest projects.

#Direct #mail is engaging, tactile and effective,

#Direct #mail is engaging, tactile and effective, especially when combined with a holistic #digital #marketing strategy.

Unlike digital marketing channels, direct mail allows you to physically put your message into the hands of your target audience. This tactile experience can create a stronger connection and leave a lasting impression, but to leave an impression it must be memorable.

@proctergamble harnessed the power of direct mail with this direct mail piece. They used it to educate dermatologists on the advantages of recommending products from its “Free & Gentle” product line to patients with sensitive skin. The promotion was part of its “Better Toge+her” campaign meant to promote using the 3 products together for sensitive skin management. The cover of the mailer featured images of the laundry product line-up Tide, Ultra Downy and Bounce. As you pull out each of panels, they slide out and lock with each panel highlighting key information about each of the products.

#directmail #directmarketing #printadvertising #paper #print #advertising #integratedcampaign

Timeless entertaining and unexpected, the dynamic

Timeless entertaining and unexpected, the dynamic Staged Mailer design has been a fan favorite for years. In most instances, it ships flat, making this design #postal #friendly and cost-effective, but when you open it up, there is nothing flat about it. The Staged Mailer has been used to present pop-up replicas of buildings, products, logos, etc. For this design, literally all the world is a stage. Click the link in our bio to see how some clients have used the Staged Mailer.

#direct #mail #design #print #printadvertising #paper #creative #directmail #packaging

Take a look at this Spec-tacular Mailer 🕶️!

Take a look at this Spec-tacular Mailer 🕶️!

You know how it goes, pull one side and the other automatically extends. Fun, interactive and creative, the Extendo® comes through once again, and this time it's for Specsavers!

@Specsavers used this direct mailer to send information to Canadian opticians about the job and retail opportunities available at Specsavers. The design they chose was the Extendo®. When you pull out one panel, the other panel automatically extends. One of the panels of this mailer held a paper card with information on how to receive more information about the career opportunities and both sides of the mailer featured a QR code that linked to a unique URL where opticians could learn more.

#directmail #direct #mail #QRcodes #qrcodes #printtoweb #print #printadvertising

With the help of Middle Child, @lancomeofficial Ca

With the help of Middle Child, @lancomeofficial Canada and Information Packaging created this package to send to many Canadian influencers and public personalities so they can experience the power of the new Rénergie H.P.N. 300-peptide cream. Inside the packaging, we can find the new H.P.N cream along with its best ally, the Rénergie H.C.F. Triple Anti-Aging Serum. The packaging was designed to look like a book to maximize the knowledge on those products.

#influence #influencermarketing #influencers #influencermarketingstrategy #packaging #unboxing #viral #unboxingevents #luxurypackaging #productlaunch #socialmedia #paper #design #print

Organization and presentation is everything when i

Organization and presentation is everything when it comes to #patient and #continuing #medical #education. @abbottglobal understands this.

They used the Telescopic Kit folder to send information about the Optical Coherence Tomography (OCT) Impact Program to participating physicians. The inside of the kit featured a panel that slid out and unfolded while one pocket carried a reference card and study highlights and the other pocket held a worksheet tearpad. The panel locked in place to ensure that all the contents were contained inside the reference guide.

#salesaids #patienteducation #patientcompliance #CME #continuingmedicaleducation #paper #print #brochures #medicaleducation #pharmaceutical #paper

Looking for more inspiration for your next #market

Looking for more inspiration for your next #marketing #campaign? Look no further. We have hundreds of designs in our project gallery!

👉Take a step inside: https://informationpackaging.ca/projects/

#paper #dimensionalprint #dimensional #print #design #packaging #dimensionalmail #directmail #direct #mail

@shoppersdrugmart used the classic Centre-Pop desi

@shoppersdrugmart used the classic Centre-Pop design for a cross promotion for #Alcon’s OPTI-FREE® contact lens solution. The mailer was used to deliver information about the benefits of Opti-Free’s HydraGlyde® for all-day comfort as well as to deliver a special coupon offer. The self-mailer shipped flat but then immediately popped up while the centre revealed the special offer as well as additional product information.

👈swipe left to see how it works

#directmail #direct #mail #printadvertising #print #paper #promotional #crosspromotion #retail #consumerbrands

Look up in the sky! It's a bird, it's a plane, it'

Look up in the sky! It's a bird, it's a plane, it's the Telescoping Folder! (Sorry, we couldn't resist.) 😀

RXR Realty @one_rxr chose the Telescoping design to introduce investors and potential tenants to 75 Rockefeller Plaza in New York City. The mailer features 4 panels that pull up one at a time to reveal this beautiful skyscraper.

#milehigh #directmail #direct #mail #realestatemarketing #advertising #print #paper #printadvertising #design #creative #advertising

We were recently reading an article related to #co

We were recently reading an article related to #content #marketing trends and one paragraph, in particular, stood out to us.

It read: “As more content goes online, consumers can find it hard to find the information they really want and need. As a result, marketers will need to find new ways to differentiate their content with creativity, new formats, research, and unique approaches.” We couldn’t agree more.

Although #digital #marketing has grown exponentially in recent years, traditional #print #marketing continues to be effective when delivering that targeted one-to-one connection with consumers especially when used in creative and unconventional ways, and when it comes to content marketing it’s all about delivering the right message to the right people at the right time.

Click the link in our stories to see some examples of how some industries and brands are delivering relevant content using print effectively.

#contentmarketingtips #contentmarketing #contentstrategy #contentstrategy #contentcreation #print #paper #direct #mail #target #onetoone #relevant #creative #creativity

Happy #Earth #Day! 🌎🌱 Did you know we also

Happy #Earth #Day! 🌎🌱

Did you know we also partner with #sustainable and #eco-friendly suppliers? We offer an array of recycled stock, environmentally-friendly #packaging techniques and ink options.

Contact us to learn more! https://informationpackaging.ca/contact-us/

#earth #day #earthday #paper #print #sustainability #recycle #recycledpaper

Magical. Unique. Amazing. All words that can be us

Magical. Unique. Amazing. All words that can be used to describe the unbelievable @cirquedusoleil!

The bar is set pretty high when it comes to promoting something as amazing and fantastic as Cirque du Soleil, and we think this beautiful video brochure was quite fitting. 👌

Cirque du Soleil used the Extendo® Video brochure as a B-to-B mailer to attract corporate clients as an introduction to their VIP experience. Both panels of this dynamic design immediately extend by sliding either one of them out. The panel on the left hand-side of the brochure features a video that auto-plays as you slide it out complete with play, pause and volume controls. Gorgeous! See additional images of this project on our website (link in bio)

#vipkits #vips #influencer #VIPboxes #circus #entertainment #videomailers #videoinprint #videobrochures #video #print

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