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If you can imagine it, we can help you create it^™

We are the Canadian leaders in the design and production of high-impact dimensional direct mail, promotional and luxury packaging, sales collateral, video in print and influencer marketing solutions. For over thirty years our proven designs have been used by marketers to successfully break through the clutter, grab attention and generate soaring response rates. This site offers you hundreds of design ideas to achieve your next success story.

Featured Projects

Specsavers Extendo®

Direct Mail, Print-to-Web Solutions

Ontario One Call Magic X-Ray Viewer

Lever 2000 Breezer Fan Card™ with Coupon

Direct Mail, Specialty and Promotion

HomeWorks Energy Pop Up Mailer

GLG Communications Spinner Christmas Card

Direct Mail, Holiday Cards

Cirque Du Soleil Extendo® Video Brochure

Direct Mail, Video Solutions, VIP & Influencer Kits

Canada Post Slide Reveal Augmented Reality Mailer

Direct Mail, Print-to-Web Solutions

Biocryst® Pill-Shaped Slider

Direct Mail, Pharmaceutical Solutions, Presentation & Sales Kits

Project Gallery

Featured Stories

Industry news and updates.

Augmented Reality Direct Mail Pharmaceutical Marketing / November 5, 2024

Augmented Reality and Print: The Perfect Blend for Engaging Marketing

Direct Mail Packaging Pharmaceutical Marketing / October 22, 2024

Why Direct Mail Delivers for Pharmaceutical Companies

Direct Mail Holiday Cards / October 3, 2024

Why Creative Holiday Cards Matter for B2B Connections

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We’d love to hear from you. If you can imagine it, we can help you create it.

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Saint Mary's University wanted to showcase its vib

Saint Mary's University wanted to showcase its vibrant campus, welcoming community and diverse programs to prospective students. They chose this engaging Flipbook mailer to do just that. With a simple pull of the tab, each panel flips automatically, offering a glimpse into different academic programs. On the back, a variety of QR codes provide direct access to key information, including admission requirements, residence details, application steps, and insights on tuition and scholarships.

Check out some additional images of this project here 👉https://informationpackaging.ca/projects/st-marys-university-flipbook-mailer/

#directmail #highereducationmarketing #highereducation #print #Printsolutions #directmail #collegerecruitment #collegerecruitmentmarketing

There's still time to order your custom B2B holida

There's still time to order your custom B2B holiday card! While emails have their place, nothing beats the lasting impression of a unique, branded card. Every one of our designs can be transformed into a festive holiday card. Check out our holiday card gallery: https://informationpackaging.ca/print-products/holiday-cards/

Can’t find exactly what you’re looking for on our site? Contact us to brainstorm and bring your perfect holiday card vision to life!

#holidaycards #btobholidaycards #corporateholidaycards #corporateholidaygifts #holidays2024 #paper #print #printadvertising #directmail #direc #mail #weloveprint

As the #holiday season approaches, many businesses

As the #holiday season approaches, many businesses begin to think about how to show appreciation to their clients, partners, and employees. While emails and digital messages have become common, a carefully designed holiday card can offer a more personal touch.

But what makes a #holiday #card truly memorable, especially in a B2B context? In today's blog post, let’s explore how uniquely creative holiday cards can strengthen business relationships and why they still hold value in today’s fast-paced, digital world.

https://informationpackaging.ca/why-creative-holiday-cards-matter-for-b2b-connections/

#holidaycards #holiday #cards #btobholidaycards #holidays2024 #print #printdesign #design #holidaycarddesigns #printadvertising #weloveprint

In an era where #digital #marketing is perceived a

In an era where #digital #marketing is perceived as the cream of the crop, the #agricultural industry continues to benefit from the effectiveness of direct mail. While emails and online ads may work for some, direct mail offers unique advantages when it comes to connecting with agricultural businesses and farmers. By planting the seed of opportunity with well-targeted mail, companies can generate valuable leads and foster long-lasting relationships in this essential sector.

Check out some of the ways direct mail remains a powerful tool for lead generation in agriculture at the link in bio!

#agriculturalmarketing #agricultural #marketing #agrimarketing #advertising #print #marketing #digitalmarketing #directmail #agriculturalprint

Verity Pharmaceuticals utilized the innovative Cha

Verity Pharmaceuticals utilized the innovative Changing Picture design to communicate with physicians regarding its TRELSTAR® medication. The mailer’s cover showcased a Tyrannosaurus Rex with the headline "T Wrecks," playing off the campaign’s theme of the detrimental effects of high testosterone (T) levels and the importance of maintaining low T in patients with prostate cancer. By pulling a tab, the image transformed the play on words and visual metaphor into a clinical recommendation, creating a dynamic visual experience. Inside, the mailer included a pocket with Prescribing Information and a QR code, which directed recipients to a custom landing page designed specifically for the campaign.

See it on our website at https://informationpackaging.ca/projects/trelstar-changing-picture-mailer/

#pharmaceuticalmarketing #pharmaceuticalsolutions #physicianeducation #medicaleducation

In an era dominated by digital marketing, it’s e

In an era dominated by digital marketing, it’s easy to overlook the impact of traditional methods. Yet, direct mail continues to prove its worth, delivering impressive results that rival its digital counterparts. Whether you’re a seasoned marketer or just exploring new avenues to reach your audience, understanding the power of direct mail is crucial. Take a look at some recent statistics that highlight why this time-tested strategy remains a potent tool in the Canadian market. 🇨🇦

#direct #mail #directmail #directmailstatistics #print #printmarketing #digitalandprint

To achieve the best results in your Q4 marketing p

To achieve the best results in your Q4 marketing plan, consider integrating direct mail with digital strategies. Here’s a roadmap to guide you!

#directmail #digitalmarketing #printtodigital #digitalmarketingstrategy

With the final quarter of the year only a couple o

With the final quarter of the year only a couple of months away, businesses are gearing up for one last push to meet their annual targets. While #digital #marketing often takes the spotlight, direct mail remains a powerful tool that shouldn’t be overlooked. In this blog post, we’ll compare and contrast the effectiveness of direct mail and digital marketing and provide a roadmap for integrating both strategies to achieve maximum impact.

Read why #Direct #Mail and #Digital should both be part of your Q4 Marketing Plan at the link in bio!

#Q4 #Q4Planning #direct #mail #digital #marketing #digitalmarketing #paper #print #printtoweb

Direct mail campaigns are leveraging geographic ta

Direct mail campaigns are leveraging geographic targeting to reach farmers in specific regions, offering localized solutions and information relevant to their unique agricultural conditions. Furthermore, direct mail's integration with data analytics enables precise targeting and performance tracking, making it a versatile and impactful component of a comprehensive marketing strategy (source: USDA Agricultural Marketing Service).

Dow AgroSciences used the automated triple Spinner self mailer to promote its Arylex weed control line to a targeted region. When you pull up the panel of the self-mailer the 3 die-cut images in the center automatically spin to reveal 3 different images while the mailer triples in size providing ample room for additional information about the products.

Learn more about this campaign here: https://informationpackaging.ca/projects/dow-agrosciences-arylex-spinner/

#storytelling #agriculturalmarketing #packagingdesign #directmail #advertising #printadvertising #qrcodes #augmentedreality #textures #sensoryelements #paper #print #printing #design

QR codes have seen a significant rise in usage and

QR codes have seen a significant rise in usage and adoption in recent years, especially during and after the COVID-19 pandemic. Check out some key statistics and trends for 2024:

👉QR code scans increased fourfold in 2022 compared to 2021, indicating their growing popularity (Website Planet) (Persuasion Nation).
👉Nearly 90% of participants in a recent survey reported using a QR code within the previous month (Persuasion Nation).
👉59% of consumers believe QR codes will become a permanent part of their smartphone use (Website Planet).
👉The most common use for QR codes is to access URLs, accounting for 47.68% of dynamic QR codes created (QR Code Tiger).
👉 QR codes are also widely used for files (23.71%), digital business cards (vCards) (13.08%), and social media links (QR Code Tiger).
👉Key industries using QR codes include retail, restaurants, logistics, travel, and marketing (Persuasion Nation).

Our print solutions can enhance the visibility and impact of QR codes and bridge the gap between print and digital. Need some inspiration? Take a look at our print to web gallery: https://informationpackaging.ca/print-products/print-to-web-solutions/

#qrcodes #qrcode #printtoweb #digitaltoprint #directmail #direct #mail #print #paper

Great #direct #mail campaigns can have a profound

Direct mail has consistently demonstrated its abil

Direct mail has consistently demonstrated its ability to boost response rates and leave a lasting impression. However, we hold a strong conviction that effective design plays a pivotal role in maximizing its impact. Exceptional creativity, a compelling call to action, and the ability to evoke that "Wow!" moment are what differentiate between an average direct mail campaign and one that truly resonates. That's why we are staunch advocates of the Telescoping design.

As a tribute to #Flashback #Friday, we are taking a look back at how Bryant Heating & Cooling Systems used the Telescoping box to showcase their Evolution Extreme Air Conditioner. The audience was dedicated Bryant distributors whose focus was to promote the product to their Bryant HVAC dealers across the country. The end goal was to increase sales of Bryant’s high-end AC units featuring the very best of their technology. As you pull the tab out from its base, three additional panels are revealed, providing plenty of real estate for content and messaging.

See more images of it here 👉https://informationpackaging.ca/projects/bryant-telescoping-box-mailer/

#ThrowbackThursday #directmail #advertising #printadvertising #qrcodes #augmentedreality #textures #sensoryelements #paper #print #printing #design

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