Interactive Direct Mail

Interactive Direct Mail

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Embecta Educational Tool

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If you can imagine it, we can help you create it^™

We are the Canadian leaders in the design and production of high-impact dimensional direct mail, promotional and luxury packaging, sales collateral, video in print and influencer marketing solutions. For over thirty years our proven designs have been used by marketers to successfully break through the clutter, grab attention and generate soaring response rates. This site offers you hundreds of design ideas to achieve your next success story.

Featured Projects

Specsavers Extendo®

Direct Mail, Print-to-Web Solutions

Ontario One Call Magic X-Ray Viewer

Lever 2000 Breezer Fan Card™ with Coupon

Direct Mail, Specialty and Promotion

HomeWorks Energy Pop Up Mailer

GLG Communications Spinner Christmas Card

Direct Mail, Holiday Cards

Cirque Du Soleil Extendo® Video Brochure

Direct Mail, Video Solutions, VIP & Influencer Kits

Canada Post Slide Reveal Augmented Reality Mailer

Direct Mail, Print-to-Web Solutions

Biocryst® Pill-Shaped Slider

Direct Mail, Pharmaceutical Solutions, Presentation & Sales Kits

Project Gallery

Featured Stories

Industry news and updates.

Design Principles Direct Mail Packaging / April 9, 2025

Behind the Scenes: The Journey of Your Unique Direct Mail and Packaging Project

Direct Mail Packaging / March 13, 2025

A Throwback to Classic Pop-Ups

Augmented Reality Direct Mail higher education marketing Influencer Marketing / January 30, 2025

Why Direct Mail Will Thrive in 2025

Let’s work together

We’d love to hear from you. If you can imagine it, we can help you create it.

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Just as the name suggests, the Crack-Apart design

Just as the name suggests, the Crack-Apart design literally “breaks apart” one side at a time to reveal your message inside. This fully automated format is machinable, making it ideal for direct mail campaigns that require speed and volume.

Perfect for gift cards, invitations, event marketing, trade shows, and contests, the Crack-Apart mailer is not only interactive and engaging—it’s also cost-effective. An added bonus: the design can be PMC Die Cut into virtually any shape, making it even more eye-catching and unique.

Whether you’re sending coupons, personalized messages, or promotional materials, this format is a versatile tool that stands out. Its automation compatibility makes it an excellent choice for high-volume, quick-turn production runs.

See it here https://informationpackaging.ca/projects/the-crack-apart-design/

#directmail #directmaildesign #crackitopen

Looking to make the ultimate first impression? The

Everyone knows we create high-impact, show-stoppin

Everyone knows we create high-impact, show-stopping direct mail, but did you know our printed pieces have a range of uses beyond just the mailbox? Take this Centre-Pop door hanger we designed for Conagra Brands Healthy Choice, for example.

Used as part of a hotel promotional campaign, Healthy Choice leveraged this dynamic Centre-Pop piece to drive recipients to their Facebook page, aiming to increase “likes” and distribute two valuable coupons. They chose this design because of its eye-catching appeal—something that would entice hotel guests to keep it on their counters long after they received it.
One panel of the piece housed the coupons, while the other featured a calendar that matched the "activities" that popped open when prompted. The reverse side carried a clear call to action, directing the consumer to visit Facebook and “like” the Healthy Choice Pledge. The door hanger also had a perforated hook, designed for easy removal after distribution.

The results? This campaign delivered an incredible 136,000 Facebook Likes, and 34% of the coupons were redeemed, nearly double the average coupon redemption rate of 19%! That’s the power of high-impact print that does much more than just catch attention—it drives action!

Learn more here: https://informationpackaging.ca/projects/healthy-choice-centre-pop-door-hanger/

#directmail #promotionalprint #doorhanger #socialmediaengagement

Allergan used this mailer to inform physicians of

Allergan used this mailer to inform physicians of the benefits of its Botox product in aiding patients with symptoms of chronic migraines. The mailer featured a die-cut window on the cover with an image of double doors. When you pull out the tabs on either side of the mailer the doors featured in the center open up to reveal an image while the 2 panels highlighted the call to action and additional information about the product.

See more of our Pharma solutions here: https://informationpackaging.ca/print-products/pharmaceutical-solutions/

#pharma #pharmaceuticalmarketing #directmail #physicianeducation #CME

PDQ Communications has just released valuable insi

PDQ Communications has just released valuable insights from a recent survey, showcasing how HCP marketers are utilizing direct mail in 2025 to boost engagement, integrate digital touchpoints, and achieve measurable outcomes. We wanted to share these key takeaways with you.

At Information Packaging, we strongly believe in t

At Information Packaging, we strongly believe in the impact that dimensional print can have when it comes to capturing attention and leaving a lasting impression. The term “dimensional print” means different things to different people, even within our own team. For some, it’s all about packaging or something with physical bulk. For others, it’s print that stands out—whether due to lights, sound, tactile elements, or simply something that feels unique. For many, though, dimensional print is defined by one simple thing: it pops up.

There’s often a misconception that dimensional print is expensive or elaborate, but that’s not always the case. Take the classic pop-up, for example. We recently asked one of our customers how they would define a pop-up, and their response was spot on: “A piece of mail that’s flat but then pops up when you open it.” Simple, yet impactful.

This “classic” pop-up is a printed piece that ships flat, making it cost-effective to mail. But when opened, it delivers the same wow-factor as more complex designs by popping up or “dimensionalizing” right in front of you. Let’s take a look at a few of our favorite classic pop-ups from over the years!

👉https://informationpackaging.ca/a-throwback-to-classic-pop-ups/

#directmail #classics #popups

BASF utilized our slide-and-lock reference guide d

BASF utilized our slide-and-lock reference guide design to highlight the benefits, performance features, and a special offer for its Reylock product. Each panel of the guide slides out to reveal detailed information and locks securely in place, ensuring everything stays organized. The final panel also includes a #QR #code that links to a special offer.

#salesaids #collateral #referenceguides #qrcodes #printtoweb

Pump up the volume for today's Tribute to #Throwba

Pump up the volume for today's Tribute to #Throwback #Thursday.

The Woodbine Agency utilized this interactive mailer to showcase its range of marketing and advertising services. The cover of the mailer, which appeared flat at first and upon opening the mailer, several die-cut paper blades pushed through slits, revealing the different services provided by the agency while providing a cutting sound. This was a very creative way of generating sound in the mailer without the use of an actual sound module.

See images of it here: https://informationpackaging.ca/projects/woodbine-agency-interactive-mailer/

#sound #directmail #interactive #creative #print

@syngenta leveraged the Flipbook direct mail desig

@syngenta leveraged the Flipbook direct mail design to demonstrate the effectiveness of its Traxos® herbicide in eliminating wild oats. Pulling the tab on the cover sets a series of panels in motion, visually depicting falling dominoes to emphasize its impact.

Learn more here ->https://informationpackaging.ca/projects/traxos-flipbook-mailer/

#agriculturalmarketing #print #directmail #agricultural #advertising

Instagram post 17895392598117480

Instagram post 17895392598117480

BASF utilized our Slide-Lock direct mail design to

BASF utilized our Slide-Lock direct mail design to offer customers an exciting preview of their latest soybean seed class XITAVO®. As the internal panel slides and locks, it unveils an exclusive ticket along with key product details. The back of the mailer featured a QR code, directing recipients to a dedicated microsite with more in-depth product information.

Watch a video of it here: https://informationpackaging.ca/projects/xitavo-slide-lock-mailer/

#agriculturalmarketing #directmail #print

In an age where digital marketing dominates, direc

In an age where digital marketing dominates, direct mail continues to prove its worth. As businesses navigate a digitally saturated world, the tactile and personalized nature of direct mail stands out more than ever in 2025. Here are some of the ways it remains a cornerstone of effective marketing strategies.

#directmail #direct #mail #2025

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