Symantec Web Key Lead Generation Mailer
Symantec used this webkey mailer to deliver information about its Norton protection seal product to prospective customers. The objective of the campaign was to demonstrate how featuring the seal on e-commerce websites can potentially increase checkout sales and retention rates. The solution they chose was the 4-Pull Telescoping folder. The last panel of the direct mailer featured a paper webkey, die-cut in the shape of a shopping cart, that was directly embedded on the panel. By inserting the webkey in their USB drive, users could experience a demonstration of the product while becoming eligible for a free Fit Bit!
