Cephalon Centre-Pop

Cephalon used the Centre-Pop to deliver information about the symptoms and implications of Shift Work Disorder (SWD). The Centre-Pop is one of our most versatile designs because it can be used as an interactive mailer, display, desktop keeper or even a video in print presentation piece. It ships flat but pops up in the centre to reveal a display panel while the base forms to allow it to stand on its own. For this particular campaign, there were a couple of additional components for added impact and interactivity. The centre panel featured an interactive slider and an additional panel that slid out to reveal supplemental information.

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