Canada Post Slide Reveal Augmented Reality Mailer
Canada Post harnessed the power of Augmented Reality to convey the powerful results of direct mail. The mailer was sent to participants of Canada Posts’s “Secrets of Direct Mail” webinar. The design they chose was the Slide Reveal. Just as the name implies, 2 panels slide out and lock in opposite directions to reveal the contents on the inside. In this example, the center panel unfolded to reveal an image of a stage with seating imagery on the bottom panel. The recipients were asked to scan the code on the stage and then point their phone camera to the stage to watch a video on Absolut Vodka’s record-breaking 70% increase in sales as a result of a direct mail campaign. The inclusion of Augmented Reality allowed the video to play within the imagery of the stage mimicking an actual live presentation.