Shoppers Drug Mart Opti-free Centre-Pop Promotion

Shoppers Drug Mart used the classic Centre-Pop design for a cross promotion for Alcon’s OPTI-FREE® contact lens solution. The mailer was used to deliver information about the benefits of Opti-Free’s HydraGlyde® for all-day comfort as well as to deliver a special coupon offer. The self-mailer shipped flat but then immediately popped up while the centre revealed the special offer as well as additional product information.

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