Procter & Gamble Telescoping Mailer

Procter & Gamble used the Telescoping direct mail design to educate dermatologists on the advantages of recommending products from its “Free & Gentle” product line to patients with sensitive skin. The promotion was part of its “Better Toge+her” campaign meant to promote using the 3 products together for sensitive skin management. The cover of the mailer featured images of the laundry product line-up Tide, Ultra Downy and Bounce. As you pull out each of panels, they slide out and lock with each panel highlighting key information about each of the products.

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