Brightworks Changing Picture Holiday Card

Brightworks used this direct mailer to wish clients, co-workers, family and friends a happy holiday season. The design they chose was the Changing Picture. As you pull out the tab on the cover of the mailer, the image automatically transforms from children playing in the snow to children filling buckets of water. They used this imagery as a tie-in to a very special cause and innovative giving platform called “Track Your Impact” which tracks the positive impact that results from the purchase of items that support Free the Children and their Adopt a Village program. The call to action on the mailer was to enter the code on the card to see the impact Brightworks has contributed on the recipient’s behalf.

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