La Roche-Posay Influencer Kit
La Roche-Posay is the number 1 dermocosmetic brand worldwide and they used this kit to send samples of its “life-changing” skincare line to key beauty influencers. The cover on the box featured La Roche-Posay’s #skinismorethanskin hashtag to encourage influencers to join in on the conversation. The inside of the kit held various samples of the product line with each in its own well. Posts from key influencers related to each product were featured behind each product. The lid also included internal magnets that allowed the lid to stay securely shut.