Cirque du Soleil Magic X-Ray Viewer

Cirque du Soleil used the Magic X-Ray Viewer as a B-to-B mailer to announce exclusive VIP offerings during the run of Kurios that companies can take advantage of. After opening the cover of the self-mailer, a paper magnifying glass on the inside highlights the balance of the messaging inside the circular mylar window. This direct mail solution has been used in several Industries using this mechanism to showcase features and benefits of a product and service.

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