Astellas Split Window Mailer

Astellas used our Split Window design to demonstrate the effectiveness of Myrbetriq, a medication used for patients with an overactive bladder. The cover of the mailer featured a balloon tied up and bound with a belt. As you pull out each of the panels, the image transforms. Each of the panels revealed information about the product. As you lift up the cover, there is additional prescription information on the inside.

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