Porsche Pop-Up Mailer

Porsche used this pop-up to introduce prospective customers to 3 new vehicles. When you slide out the panel of this self-mailer, the panel locks into place to deliver the caption, “Reinvention isn’t always necessary.” When you pull down on the panel, 3 vehicles are displayed front and centre. The centre panel was used to display the letter and special offer while the bottom panel featured a BRC for customers to verify their contact information and vehicle preference.

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