Brightworks Spinner Holiday Card
In keeping with the holiday spirit of giving, Brightworks supported “Right to Play”, which is an organization dedicating their efforts that use sport and play to educate and empower children and youth to overcome the efforts of poverty, conflict, and disease in disadvantaged communities. They used the Spinner direct mail design to wish clients a happy holiday season and to build awareness of this cause. When you open up the mailer, a die-cut ornament spins multiple times. The paper ornament featured a QR code that recipients could scan to be taken to a unique URL where they could learn more about this important cause