Salesforce Growth Sensory DM Kit 

Working with Pixel Dreams on behalf of their client, Salesforce Inc., we produced this multi-page sensory DM sales kit. The growth-themed “storybook” was contained inside an outer sleeve with the cover of the book featuring die-cut letters with grass-like material which tied into the theme perfectly. The inside of the book featured pages on how to find, win and keep customers with the Salesforce CRM platform while showcasing 4 customer success story. Each customer story had a tactile element to go along with it including silk leaves, sand paper rocks, a felt heart and even a cotton cloud. Once again this reinforces the power of an integrated campaign when combining physical and digital channels.

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