Salesforce Growth Sensory DM Kit
Working with Pixel Dreams on behalf of their client, Salesforce Inc., we produced this multi-page sensory DM sales kit. The growth-themed “storybook” was contained inside an outer sleeve with the cover of the book featuring die-cut letters with grass-like material which tied into the theme perfectly. The inside of the book incorporated tactile pages on how to find, win and keep customers with the Salesforce CRM platform while showcasing 4 customer success stories.
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This direct mail piece delivered on its promise by increasing interest and consideration among recipients and opening up conversations that led to new partnerships.