Boehringer Ingelheim Auto Spin Reveal
Boehringer Ingelheim used this self-mailer to send information about its complimentary testing program and instructions on how to sign up for the test. The design they used was our Auto Spin Reveal. When you pull out the tab, the copy in the semi-circle automatically spins to reveal a different image. Simultaneously, a panel extends to the right while 3 additional panels unfold and reveal. The last panel carried a pocket which held information about the Equuleus constellation and a unique URL where recipients could sign up for the test.