Ocaliva® Web Key Mailer
Intercept Pharmaceuticals used this web key mailer to deliver important information about its’ Ocaliva® medication to patients. When you open up the mailer, a die-cut paper web key automatically pops up from the center panel of the mailer. Recipients were asked to insert the web key to access important reimbursement information specific to their province or territory. The back of the mailer also featured different QR codes specific to each of the territories that recipients could scan with their smartphones to learn more.