Vertex Pharmaceuticals Flipbook

Vertex Pharmaceuticals used this dynamic mailer to send information about its free, user-friendly mobile app for personalized cystic fibrosis treatment reminders. When you open up the mailer and pull down on the tab, the pages on the inside immediately flip up to highlights the features and benefits of this important app. The pull tab at the bottom included information on where to download the app which was an effective way to drive patients online.

Vertex Pharmaceuticals used this dynamic mailer to send information about its free, user-friendly mobile app for personalized cystic fibrosis treatment reminders. When you open up the mailer and pull down on the tab, the pages on the inside immediately flip up to highlights the features and benefits of this important app. The pull tab at the bottom included information on where to download the app.

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