Canada Post Sales Kit

Canada Post used this sales kit brochure to deliver the features and benefits of direct mail marketing and to encourage recipients to participate in a special contest. The inside of the unique square-shaped brochure featured different tabs of information that pull out and lock with each tab communicating a different phase of the communication lifecycle. The middle of the brochure also featured a well with a web key that could be easily pulled out with a lift tab. The call to action was to insert the web key, scan the QR code or mail in the attached BRC to register for a free webinar and the opportunity to win a trip to the CMA Direct Marketing Conference.

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