Bayer CropScience 3 Phase Changing Picture

Bayer CropScience was looking to demonstrate the effects of Folicur® for treating leaf disease. Enter the 3 Phase Changing Picture direct mail design. The cover of the mailer features a die-cut window. An image of diseased leaves can be seen through the window. When you open the mailer, the image in the window automatically transforms to an image of healthier looking leaves. When you open it up one more time, the Folicur® logo is displayed in the center. This design is perfect for demonstrating a transformation in print or building anticipation around your messaging.

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