MINI 4 Cube Pop Up Mailer

BMW used the 4 Cube Pop Up mailer to invite MINI owners to explore their end of lease options. When recipients open up the mailer, 4 cubes immediately pop up and spring out from the inside with each cube representing each of the 4 different options. The inside of the mailer also reiterated the options with a unique URL where MINI owners could learn more.

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