FedEx Pop-Up Mailer

FedEx used this pop-up cube design to encourage businesses to sign up for FedEx delivery services and to extend a special offer to first-time customers. The mailer shipped flat, but inside the iron-cross mailer was a replica of a FedEx box that automatically popped up and out of the mailer. The bottom panel featured the special offer as well as unique URL for people to sign up.

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