Saint Mary’s University Pop-Up Recruitment Mailer
Saint Mary’s University used this engaging pop-up mailer to recruit prospective students to its Halifax campus. Mailed flat for cost efficiency, the piece unfolded to reveal a colorful, dimensional replica of the university and vibrant scenes of Halifax, Nova Scotia—including the school’s athletic field. Further inside, a dedicated panel highlighted the various areas of study offered, along with unique QR codes that allowed recipients to explore each program in more detail. This creative design effectively combined visual impact, interactivity, and affordability to deliver a wealth of information in one memorable mailer.
