Alcon Telescoping Folder
Alcon utilized the innovative Telescoping Folder to share details about its new Total 30 multifocal lens with eye care physicians. This direct mail piece expanded to four times its original size as users pulled out each panel, with a sliding tab that locked in place to reveal key information about the lens. On the reverse side, an engaging golf course illustration unfolded to demonstrate the lens’s near, intermediate, and far-distance capabilities. A prominently placed QR code on both sides encouraged physicians to scan for additional details, providing Alcon with valuable insights into deliverability and engagement.
