DEKALB® Staged Pop Mailer
Bayer created a dynamic staged-pop mailer to showcase its DEKALB® seed product while delivering a memorable experience. The mailer’s cover grabbed attention with a bold graphic, setting the stage for its unique interactive element. Upon opening, the seemingly flat mailer instantly popped up to emphasize DEKALB’s standout advantages. To further engage recipients, the mailer included a QR code, offering a convenient way to explore how DEKALB’s soybeans deliver “the extra bushel” through an informative digital experience. This blend of tactile design and technology created a powerful tool for educating and exciting customers.
