At Information Packaging, we strongly believe in the impact that dimensional print can have when it comes to capturing attention and leaving a lasting impression. The term “dimensional print” means different things to different people, even within our own team. For some, it’s all about packaging or something with physical bulk. For others, it’s print that stands out—whether due to lights, sound, tactile elements, or simply something that feels unique. For many, though, dimensional print is defined by one simple thing: it pops up.
There’s often a misconception that dimensional print is expensive or elaborate, but that’s not always the case. Take the classic pop-up, for example. We recently asked one of our customers how they would define a pop-up, and their response was spot on: “A piece of mail that’s flat but then pops up when you open it.” Simple, yet impactful.
This “classic” pop-up is a printed piece that ships flat, making it cost-effective to mail. But when opened, it delivers the same wow-factor as more complex designs by popping up or “dimensionalizing” right in front of you. Let’s take a look at a few of our favorite classic pop-ups from over the years!
Fedex Pop-Up Mailer
FedEx used this clever mailer to promote its freight services to businesses. The mailer shipped flat, but once opened, a dimensional paper box instantly popped up in the centre. The bottom of the mailer also featured a tear-off BRC that businesses could send in to receive more information and claim a free gift. See more images of the Fedex Pop-Up Mailer.
Porsche Pop-Up Mailer
Porsche used this pop-up to introduce prospective customers to three new vehicles. When you slide out the panel of this self-mailer, it locks into place, revealing the message, “Reinvention isn’t always necessary.” Pull down the panel, and voilà—three vehicles appear front and centre. The central panel was used to display the letter and special offer, while the bottom panel featured a BRC for customers to verify their contact information and vehicle preferences. Watch a video and see additional images of the Porsche Pop-Up Mailer.
DEKALB Staged Pop-Up Mailer
Bayer created a dynamic staged-pop mailer to highlight its DEKALB® seed product while delivering an unforgettable experience. The mailer’s cover caught attention with a bold graphic, setting the stage for the unique interactive element inside. Upon opening, the seemingly flat mailer transformed into a pop-up that highlighted DEKALB’s standout advantages. To engage recipients even further, the mailer included a QR code, offering a seamless way to discover how DEKALB’s soybeans deliver “the extra bushel” through a digital experience. This combination of tactile design and tech was a powerful tool to educate and excite customers. Watch avideo here.
Bayer V-Pop Brochure
Bayer used our automated V-Pop design as a magazine insert to showcase why its InVigor product had been rated #1 for another consecutive year. When the brochure is opened, an image of a foam #1 finger automatically pops up from the center, making a bold statement about the product’s success. This is an automated solution which is beneficial for larger volume, quick turn solutions.
In Conclusion
Classic pop-ups aren’t just fun—they’re effective. From mailers, brochures to magazine inserts, these dimensional designs continue to capture attention and leave a lasting impression. Whether you’re trying to engage customers or promote a product, a pop-up might just be the perfect solution!
pop up direct mail, Pop ups, pop-ups