2022 is just around the corner. There is still time to finish off the year strong. Money left in your budget? Consider an integrated campaign that includes a high-impact print component. Why? Direct mail has been proven to bring in big results. Some statistics:
- Small Business Trends found that 70% of survey respondents said that they prefer direct mailers to email because of the emotional connection they feel receiving something physical in the mail.
- A recent survey by the Data and Marketing Association found that house lists pulled an impressive 9% response rate.
- A study by Neuromarketing research and strategy firm True Impact Marketing found that participants recalled brand information from direct mail advertisements 75% of the time compared to only 44% of the time with digital.
Take a look at some ideas below and contact us today to get started on your big end of year campaign.
