Bayer Crop Science utilized the Diamond Display to communicate with farmers about its new Huskie™ PRE Herbicide, designed for fast, reliable early-season control of broadleaf weeds. The display shipped flat for cost-effective mailing but instantly transformed into an attention-grabbing tabletop piece by simply pressing in the sides. Each panel featured a pull-tab and die-cut windows, inviting recipients to interact with the display and explore key product benefits. A prominently placed QR code directed users to a dedicated landing page, where they could learn more while also enabling Bayer to track engagement and measure campaign effectiveness. This display can also be designed to accommodate pockets for brochures, providing recipients with easy access to printed collateral for deeper engagement.
