To amplify the reach of its cult-favorite beauty products, iT Cosmetics launched a beautifully designed influencer mailer featuring two hero products: Bye Bye Dark Spots and Bye Bye Under Eye. This sleek, fold-out package highlighted the unique benefits of each product. Bold swatches and a structured interior showcased each sample with sophistication and clarity. The mailer was sent to influencers across the country to drive buzz, generate authentic reviews, and support product awareness through hands-on trial.
