We created this interactive magazine insert to showcase John Deere’s See & Spray™ Ultimate technology, which uses computer vision and machine learning to precisely target weeds in crops like corn, soybeans, and cotton. By spraying only where needed, the system significantly reduces herbicide use per acre. The insert featured special decoder glasses that revealed hidden content, making the ad come to life in a memorable, hands-on way. A QR code linked readers to a YouTube video for a deeper dive into how the technology works in the field.
