At our Company, we define high-impact print as any design that leaves a lasting impression and adds a sense of dimensionality, even if it ships flat or tucks neatly into an envelope. The Exploding Page direct mail format is the perfect example.
Unique and personalized direct mail or packaging stands out in today’s competitive marketing landscape because it creates a memorable and emotional connection with customers. Personalization makes recipients feel valued and special, which increases the likelihood of engagement. In a time where digital communication is overwhelming, tangible, custom items capture attention more effectively. This approach not only helps build stronger brand loyalty but also drives higher response rates by making the customer feel seen and understood. Additionally, it can lead to better word-of-mouth promotion, as people are more likely to share unique, thoughtful mail or packaging with others.
In an age where digital marketing dominates, direct mail continues to prove its worth. As businesses navigate a digitally saturated world, the tactile and personalized nature of direct mail stands out more than ever in 2025.
Discover how augmented reality (AR) transforms print marketing by adding interactive, trackable experiences. Learn how AR enhances engagement and drives results in your next print campaign.
Discover how direct mail effectively generates leads in the agricultural industry by targeting rural audiences, building trust, and offering personalized solutions to farmers and agri-businesses.
In today’s digitally saturated world, where inboxes overflow with promotional emails and social media feeds are clogged with ads, colleges are rediscovering the power of direct mail as a key tool in their recruitment strategies. Direct mail, once considered an old-school method, is making a strong comeback in college admissions, offering a tangible and personalized way to connect with prospective students. Here’s why direct mail is becoming a crucial element in college recruitment efforts.
With the final quarter of the year only a couple of months away, businesses are gearing up for one last push to meet their annual targets. While digital marketing often takes the spotlight, direct mail remains a powerful tool that shouldn’t be overlooked. In this blog post, we’ll compare and contrast the effectiveness of direct mail and digital marketing and provide a roadmap for integrating both strategies to achieve maximum impact.
In today’s fast-paced digital landscape, capturing and retaining the attention of consumers is no easy feat. With countless messages bombarding audiences from all directions, the ability to stand out amidst the noise has become a paramount challenge for brands. This is where the strategic alliance between Information Packaging and advertising agencies emerges as a game-changer, revolutionizing the way brands communicate and connect with their target audience. We often get asked if we are an advertising agency. We are not, but we work very well with others, especially agencies.
February is the month of love, so we thought it would be appropriate to celebrate something we LOVE very much: PRINT! Admittedly, we might be a little bit biased, but honestly, what’s not to love about this timeless marketing medium? Here’s an abbreviated list (because we really could go on and on) of what we love so much about print!
As we bid farewell to 2023 and welcome a new year, we wanted to take a moment and reflect on some highlights and notable projects that made last year truly exceptional for us. We collaborated with GLG Communications to secure the win of 3 International RX awards, expanded our influencer marketing portfolio with unboxing designs for companies like Lancome, Yves Saint Laurent and Kraft, and had the opportunity to work on some incredible print-to-web projects. Here are some of the design collaborations that made a mark in 2023.