Posts tagged:

direct mail

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When Print Imitates Life

We all know the saying that art imitates life. It reminds us that art often reflects the world we live in, drawing from real experiences, emotions, and observations to create something that feels familiar and engaging. In many ways, print follows that same tradition. Printed pieces have the power to bring ideas, stories, and products to life in a way that feels tangible and memorable. Whether through dimensional formats, interactive mechanisms, or clever use of texture and motion, print can transform an abstract idea into something people can see, touch, and experience. When executed well, print becomes more than a marketing tool. It becomes a moment of discovery that mirrors real-life interaction.

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The Direct Mail Success Formula: 7 Steps to Better Campaigns

St. Mary's University Flipbook Mailer Page 2

Direct mail remains one of the most effective ways to reach your audience with a personal touch. But to get real results, it takes more than just sending out a flyer. Successful direct mail campaigns follow a clear, strategic formula, from defining your audience to testing and refining your approach. In this post, we’ll walk you through the 7 key steps that can help turn your direct mail into a high-performing marketing tool.

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The Impact of the Exploding Page Mailer

At our Company, we define high-impact print as any design that leaves a lasting impression and adds a sense of dimensionality, even if it ships flat or tucks neatly into an envelope. The Exploding Page direct mail format is the perfect example.

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Behind the Scenes: The Journey of Your Unique Direct Mail and Packaging Project

DEKALB-Mailer-1

Unique and personalized direct mail or packaging stands out in today’s competitive marketing landscape because it creates a memorable and emotional connection with customers. Personalization makes recipients feel valued and special, which increases the likelihood of engagement. In a time where digital communication is overwhelming, tangible, custom items capture attention more effectively. This approach not only helps build stronger brand loyalty but also drives higher response rates by making the customer feel seen and understood. Additionally, it can lead to better word-of-mouth promotion, as people are more likely to share unique, thoughtful mail or packaging with others.

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Why Direct Mail Will Thrive in 2025

Global X Pop Up Cube by Information Packaging

In an age where digital marketing dominates, direct mail continues to prove its worth. As businesses navigate a digitally saturated world, the tactile and personalized nature of direct mail stands out more than ever in 2025.

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The Power of Direct Mail in College Recruitment: Reaching Students Beyond the Digital Noise

University of Windsor Recruitment Mailer

In today’s digitally saturated world, where inboxes overflow with promotional emails and social media feeds are clogged with ads, colleges are rediscovering the power of direct mail as a key tool in their recruitment strategies. Direct mail, once considered an old-school method, is making a strong comeback in college admissions, offering a tangible and personalized way to connect with prospective students. Here’s why direct mail is becoming a crucial element in college recruitment efforts.

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Direct Mail vs. Digital: Why Both Should Be Part of Your Q4 Marketing Plan

With the final quarter of the year only a couple of months away, businesses are gearing up for one last push to meet their annual targets. While digital marketing often takes the spotlight, direct mail remains a powerful tool that shouldn’t be overlooked. In this blog post, we’ll compare and contrast the effectiveness of direct mail and digital marketing and provide a roadmap for integrating both strategies to achieve maximum impact.

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How We Work with Agencies

In today’s fast-paced digital landscape, capturing and retaining the attention of consumers is no easy feat. With countless messages bombarding audiences from all directions, the ability to stand out amidst the noise has become a paramount challenge for brands. This is where the strategic alliance between Information Packaging and advertising agencies emerges as a game-changer, revolutionizing the way brands communicate and connect with their target audience. We often get asked if we are an advertising agency. We are not, but we work very well with others, especially agencies.