BASF Scouting Kit Mailer
BASF used this eye-catching direct mailer to promote its preventative pest control program and a free corn scouting kit offer. The cover featured string wrapped around circular pop-ups, creating an interactive unboxing experience. Once the string was unwound, the mailer unfolded to reveal helpful information about BASF’s pest control solutions along with a QR code linking to a dedicated landing page where recipients could learn more and sign up for the offer.
