M&M’s Influencer Box
Bringing the M&M’S x Marvel global partnership to life locally, we collaborated with Middle Child to create a custom clapperboard mailer that put influencers in the director’s chair. Personalized with space for each creator’s name on the front, the interactive package opened to a screen that automatically plays the campaign’s energetic “audition” creative, prompting a super powerful unboxing experience for recipients.
