SKITTLES® POP’d Influencer Kit
To introduce the new freeze-dried Skittles Pop’d and bring the Crunch The Rainbow campaign to life, we partnered with Middle Child and created a custom, sound-activated mailer that heroes the product’s sensory disruption from the first touch. Designed to lean into ASMR and texture culture, the vibrant package surprises creators with an audible, ultra-satisfying crunch the moment it is opened, instantly showcasing the transformation from classic chewy candy to an airy, crispy bite and setting up an engaging, share-worthy unboxing experience.
