In an increasingly digital world, the allure of print media remains undeniable. From magazines to brochures, promotional materials to direct mail, print content continues to hold a unique place in the hearts and minds of audiences. However, creating compelling print content requires more than just putting words on paper—it demands a strategic approach that considers the medium’s strengths and limitations. Here’s a guide to crafting an effective print content strategy.
On-demand marketing has become increasingly popular. Consumers are more in control of what they want to see and how they want to see it. Take Netflix, as an example, and the popularity of “binge-watching” a show because you can watch what you want, when you want, all while avoiding commercials. Mobile devices also allow consumers… Read more »
Forbes Magazine The year 2020 was full of changes and uncertainty, something that impacted marketing quite a lot. Ask any marketer about the bygone year, and you’ll hear the ways they had to shift their marketing plans to deal with the pandemic and ongoing protests around the states.
Digital marketing can be effective but it’s not the only solution, in fact, print marketing remains the most powerful way to promote you products and services.
Consumers pay 39% more attention (time spent) to campaigns that integrate direct mail and digital than single-media campaigns. And more interesting facts.