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Avoid the Swipe: Now’s the Time to Connect with Direct Mail

On-demand marketing has become increasingly popular. Consumers are more in control of what they want to see and how they want to see it. Take Netflix, as an example, and the popularity of “binge-watching” a show because you can watch what you want, when you want, all while avoiding commercials. Mobile devices also allow consumers… Read more »

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Five Marketing Channels to Stay on Top of in 2021

Forbes Magazine The year 2020 was full of changes and uncertainty, something that impacted marketing quite a lot. Ask any marketer about the bygone year, and you’ll hear the ways they had to shift their marketing plans to deal with the pandemic and ongoing protests around the states.

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Bridge the Online/Offline Gap

Consumers pay 39% more attention (time spent) to campaigns that integrate direct mail and digital than single-media campaigns. And more interesting facts.