5 Tips on How to Influence an Influencer

Product endorsements from key influencers are a key part of today’s overall marketing strategy. Consider this: 61% of consumers trust influencer recommendations compared to 38% who trust branded media content, and of those surveyed by, 93% of marketers added influencer marketing to their overall marketing strategy. It’s no wonder influencer marketing has become a… Read more »


The Art of the Great “Unboxing” Experience

Sephora unboxing

The rise of influencer marketing has led to another social media phenomenon – the “Unboxing Experience.” The definition of Unboxing is the act of documenting oneself, mostly on video, of opening a packaged product from a box and displaying, reviewing, and showing off its contents. The unboxing experience has become almost as exciting as what’s inside… Read more »


2023 Predictions and Trends for Social Media and Direct Mail

A new year brings with it the promise of something new, fresh and different and as consumer behaviors evolve and new technologies arise, the way brands look at their marketing strategies must also be new, fresh and different. We are always excited and on the lookout for emerging marketing trends, so we scoured the internet… Read more »