Just as the name implies, the Break-Apart design literally “breaks apart” one side at a time to reveal your messaging on the inside. This fully automated design can be mailed out as machinable mail while the design is great for gift cards, invitations, event marketing, trade shows and contests. A bonus feature is the ability of the Break-Apart to be PMC Die Cut into any shape. This unique marketing solution is interactive, engaging, and cost-effective!
Procter & Gamble used the Telescoping direct mail design to educate dermatologists on the advantages of recommending products from its “Free & Gentle” product line for patients with sensitive skin. The promotion was part of its “Better Toge+her” campaign meant to promote using the 3 products together for sensitive skin management. The cover of the mailer featured images of the laundry product line-up Tide, Ultra Downy and Bounce. As you pull out each of panels, they slide out and lock with each panel highlighting key information about each of the products.
Syngenta leveraged the Flipbook direct mail design to demonstrate the effectiveness of its Traxos® herbicide in eliminating wild oats. Pulling the tab on the cover sets a series of panels in motion, visually depicting falling dominoes to emphasize its impact.
Hoffman-La Roche used the Changing Picture design to visually depict distinct patient profiles related to Chronic Lymphocytic Leukemia (CLL). When you turn each page, the featured image automatically morphs into a representation of the highlighted patient type. This piece was used to educate physicians on the different management plans of CLL.
Lever 2000 kept things cool and provided a refreshing surprise with this promotional handout. This solution was cleverly designed to resemble a Lever 2000 soap bar which transforms into a fan with ease by extracting its inner components and inserting the small tabs on each side into designated slots. The reverse side of the mailer also featured a conveniently detachable special offer coupon. This design makes for a great XM solution for event marketing and giveaways. Cool!
Embecta created this informational guide to inform physicians about the risks of improper site rotation and needle reuse, which can lead to the development of lipohypertrophy. The guide also highlights how their Lipohypertrophy Identification Tool can assist in managing this condition. The cover of the guide featured an image of an abdomen covered by stretchy fabric, with bumps felt upon pressing, symbolizing the effects of lipohypertrophy. Inside, the guide provided step-by-step instructions for proper site rotation and included a QR code for recipients to scan, offering more information on the importance of correct site selection.
BASF utilized our slide-and-lock reference guide design to highlight the benefits, performance features, and a special offer for its Reylock product. Each panel of the guide slides out to reveal detailed information and locks securely in place, ensuring everything stays organized. The final panel also includes a QR code that links to a special offer.
The Woodbine Agency utilized this interactive mailer to showcase its range of marketing and advertising services. This was a very creative way of generating sound in the mailer without the use of an actual sound module.
This reference guide was used to introduce eye care professionals to its’ online ordering system for contact lenses and lens care products. Each of the 4 panels are contained within an outer sleeve. As you pull on each tab, the panel slides up and around to deliver information about a different product. The locking mechanism allows the panels to stay organized and contained making it easy to reference.
Global X, a provider of exchange-traded funds, leveraged the pop-up cube to engage recipients and highlight the diverse benefits of its innovative ETFs. The cube, which ships flat within an outer sleeve, springs to life as soon as it’s removed. Each side of the cube showcased a unique benefit, complete with a corresponding QR code for easy exploration.