Kia used this interactive display to showcase their limited summer service offers. Each rotating panel highlighted a different special service, engaging customers as they manually spun the top portion of the display. A prominently placed QR code on top made it easy for customers to scan, learn more, and sign up instantly.
St. Mary’s University used this engaging pop-up mailer to recruit prospective students to its Halifax campus. Mailed flat for cost efficiency, the piece unfolded to reveal a colorful, dimensional replica of the university and vibrant scenes of Halifax, Nova Scotia—including the school’s athletic field. Further inside, a dedicated panel highlighted the various areas of study offered, along with unique QR codes that allowed recipients to explore each program in more detail. This creative design effectively combined visual impact, interactivity, and affordability to deliver a wealth of information in one memorable mailer.
BASF used this eye-catching direct mailer to promote its preventative pest control program and a free corn scouting kit offer. The cover featured string wrapped around circular pop-ups, creating an interactive unboxing experience. Once the string was unwound, the mailer unfolded to reveal helpful information about BASF’s pest control solutions along with a QR code linking to a dedicated landing page where recipients could learn more and sign up for the offer.
Innisfree transformed its skincare lineup into a must-have collectible, tapping into the global blind box craze. Each mailer contained three product-filled boxes plus one of three limited-edition plushie “superheroes,” inspired by the brand’s hero ingredients. The mystery plushie sparked social buzz, with recipients sharing the thrilling “Which one did you get?” moment—making skincare discovery as exciting as unboxing a collectible set.
Telus used this mailer to distribute a special offer to households via neighbourhood mail. The design they chose was the automated Iron Cross. When you open up the cover of the mailer it unfolds, not once, not twice, but three times to reveal a special bundle offer on the inside. The mailer also featured a unique URL for customers to sign up.
Bayer Crop Science utilized the Diamond Display to communicate with farmers about its new Huskie™ PRE Herbicide, designed for fast, reliable early-season control of broadleaf weeds. The display shipped flat for cost-effective mailing but instantly transformed into an attention-grabbing tabletop piece by simply pressing in the sides. Each panel featured a pull-tab and die-cut windows, inviting recipients to interact with the display and explore key product benefits. A prominently placed QR code directed users to a dedicated landing page, where they could learn more while also enabling Bayer to track engagement and measure campaign effectiveness. This display can also be designed to accommodate pockets for brochures, providing recipients with easy access to printed collateral for deeper engagement.
Canada Post created a distinctive and memorable direct mail piece as part of its “Shed a Light” campaign, aimed at educating U.S. advertising agencies on the value of including Canada in their clients’ marketing strategies. The campaign highlighted the untapped potential and profitability of the Canadian market. The mailer arrived in a beautifully crafted wooden box, engraved with the message: “Shed Light on a Bright International Market.” Sliding open the lid revealed a miniature flashlight—symbolizing the campaign’s theme of illumination—along with a compelling introduction to the Canadian advertising landscape. Beneath the top layer, recipients discovered additional literature packed with insights, statistics, and persuasive arguments for expanding campaigns north of the border. As an added incentive, the package also included details on how to win a trip to several exciting destinations across Canada, making the experience both informative and enticing.
PürGrains introduced its new line of single-serve bowls and side dishes with this thoughtfully designed influencer kit. Made entirely from plant-based ingredients, the products highlight wholesome staples like ancient grains. Inside the kit, four neatly arranged compartments held glass vials filled with grains such as barley, millet, and other PürGrains varieties. Each vial could be easily lifted using a built-in pull tab, offering a tactile and elegant way to explore the brand’s key ingredients.
We created this interactive magazine insert to showcase John Deere’s See & Spray™ Ultimate technology, which uses computer vision and machine learning to precisely target weeds in crops like corn, soybeans, and cotton. By spraying only where needed, the system significantly reduces herbicide use per acre. The insert featured special decoder glasses that revealed hidden content, making the ad come to life in a memorable, hands-on way. A QR code linked readers to a YouTube video for a deeper dive into how the technology works in the field.
To amplify the reach of its cult-favorite beauty products, iT Cosmetics launched a beautifully designed influencer mailer featuring two hero products: Bye Bye Dark Spots and Bye Bye Under Eye. This sleek, fold-out package highlighted the unique benefits of each product—like buildable medium coverage, lightweight texture, and ingredients like niacinamide, collagen, hyaluronic acid, and caffeine. Bold swatches and a structured interior showcased each sample with sophistication and clarity. The mailer was sent to influencers across the country to drive buzz, generate authentic reviews, and support product awareness through hands-on trial.