Bayer Crop Science utilized the Diamond Display to communicate with farmers about its new Huskie™ PRE Herbicide, designed for fast, reliable early-season control of broadleaf weeds. The display shipped flat for cost-effective mailing but instantly transformed into an attention-grabbing tabletop piece by simply pressing in the sides. Each panel featured a pull-tab and die-cut windows, inviting recipients to interact with the display and explore key product benefits. A prominently placed QR code directed users to a dedicated landing page, where they could learn more while also enabling Bayer to track engagement and measure campaign effectiveness. This display can also be designed to accommodate pockets for brochures, providing recipients with easy access to printed collateral for deeper engagement.
Canada Post created a distinctive and memorable direct mail piece as part of its “Shed a Light” campaign, aimed at educating U.S. advertising agencies on the value of including Canada in their clients’ marketing strategies. The campaign highlighted the untapped potential and profitability of the Canadian market. The mailer arrived in a beautifully crafted wooden box, engraved with the message: “Shed Light on a Bright International Market.” Sliding open the lid revealed a miniature flashlight—symbolizing the campaign’s theme of illumination—along with a compelling introduction to the Canadian advertising landscape. Beneath the top layer, recipients discovered additional literature packed with insights, statistics, and persuasive arguments for expanding campaigns north of the border. As an added incentive, the package also included details on how to win a trip to several exciting destinations across Canada, making the experience both informative and enticing.
PürGrains introduced its new line of single-serve bowls and side dishes with this thoughtfully designed influencer kit. Made entirely from plant-based ingredients, the products highlight wholesome staples like ancient grains. Inside the kit, four neatly arranged compartments held glass vials filled with grains such as barley, millet, and other PürGrains varieties. Each vial could be easily lifted using a built-in pull tab, offering a tactile and elegant way to explore the brand’s key ingredients.
We created this interactive magazine insert to showcase John Deere’s See & Spray™ Ultimate technology, which uses computer vision and machine learning to precisely target weeds in crops like corn, soybeans, and cotton. By spraying only where needed, the system significantly reduces herbicide use per acre. The insert featured special decoder glasses that revealed hidden content, making the ad come to life in a memorable, hands-on way. A QR code linked readers to a YouTube video for a deeper dive into how the technology works in the field.
To amplify the reach of its cult-favorite beauty products, iT Cosmetics launched a beautifully designed influencer mailer featuring two hero products: Bye Bye Dark Spots and Bye Bye Under Eye. This sleek, fold-out package highlighted the unique benefits of each product—like buildable medium coverage, lightweight texture, and ingredients like niacinamide, collagen, hyaluronic acid, and caffeine. Bold swatches and a structured interior showcased each sample with sophistication and clarity. The mailer was sent to influencers across the country to drive buzz, generate authentic reviews, and support product awareness through hands-on trial.
Biocryst® utilized our Slider design as a sales representative informational leave-behind for their Orladeyo medication. This award-winning slider, shaped like a pill, incorporated a back slit for sales reps to insert their business cards. This collaborative project with GLG Communications resulted in winning the esteemed 2023 International RX Award in the category of “best sales rep material”!
Yves Saint Laurent leveraged this elegant packaging to debut its latest Candy Glaze Gloss Stick to beauty influencers. Within the box, nestled the lip product, celebrated for its unique combination of glossy shine and balm-like nourishment. The box’s lid also encouraged influencers to experience the new lip sensation and join the campaign’s movement, using the hashtag #bloss to share their experiences on social media.
Just as the name implies, the Break-Apart design literally “breaks apart” one side at a time to reveal your messaging on the inside. This fully automated design can be mailed out as machinable mail while the design is great for gift cards, invitations, event marketing, trade shows and contests. A bonus feature is the ability of the Break-Apart to be PMC Die Cut into any shape. This unique marketing solution is interactive, engaging, and cost-effective!
Procter & Gamble used the Telescoping direct mail design to educate dermatologists on the advantages of recommending products from its “Free & Gentle” product line for patients with sensitive skin. The promotion was part of its “Better Toge+her” campaign meant to promote using the 3 products together for sensitive skin management. The cover of the mailer featured images of the laundry product line-up Tide, Ultra Downy and Bounce. As you pull out each of panels, they slide out and lock with each panel highlighting key information about each of the products.
Syngenta leveraged the Flipbook direct mail design to demonstrate the effectiveness of its Traxos® herbicide in eliminating wild oats. Pulling the tab on the cover sets a series of panels in motion, visually depicting falling dominoes to emphasize its impact.
