Intercept Pharmaceuticals used this web key mailer to deliver important information about its’ Ocaliva® medication to patients. When you open up the mailer, a die-cut paper web key automatically pops up from the center panel of the mailer. Recipients were asked to insert the web key to access important reimbursement information specific to their province or territory. The back of the mailer also featured different QR codes specific to each of the territories that recipients could scan with their smartphones to learn more.
Canada Post used our Centre Pop design to thank attendees or joining them at the Phygital Road show, an educational event that demonstrates how physical and digital work together to “drive breakthrough marketing.” This self mailer is one of our automated designs beneficial for quick turnaround projects not requiring any hand assembly.
Chubb used our X-Ray Viewer to let prospective customers know that its Chubb Small Commercial Insurance services will be available in the fall. The cover of this direct mail piece featured a mylar window and our X-Ray Viewer mechanism which revealed the different benefits of small commercial insurance as you moved the magnifying glass around.
Shoppers Mart used our Auto Telescope design to deliver a special offer to consumers in the mail. The mailer was used to promote a special offer for the Systane product, used for the treatment of dry eyes. The messaging on the cover of the mailer automatically transforms as you pull out the inside of the mailer. With just one pull two hidden panels emerge from the inside. This design can be used it with or without a cover window.
To deliver information on its new line of professional pest control products, Zoecon used this WebKey magazine insert. That’s right… a WebKey was directly embedded into the ad itself. To activate the WebKey, the reader simply had to tear it off and insert it into a USB port to be driven to the information at hand. Web keys are highly effective at getting consumers to one of your most valuable marketing assets, your website, and they come in all shapes and sizes.
Corteva™ used the dynamic Flipbook design to promote its’ PinnitMax™ product. The inside of the mailer featured a pull tab and once pulled, several pages turn in succession with each page telling a story. The call to action is delivered at the end when the tab is fully extended.
LifeScan Canada used our patented locking slider design to deliver a special offer. The cover of this self-mailer featured an image of their OneTouch Verio Flex meter device. When you open up the mailer and pull on the tab, the special offer is revealed on the right-hand side while the imagery inside the OneTouch Flex meter transforms simultaneously.
Pharmaceutical company AbbVie Corporation used our video brochure as an educational tool on the Duodopa® treatment program. The inside of the mailer featured a 7” LCD screen with 4 different chapter buttons along with volume control.
Luxury brand Grand Marnier Canada used this 4.3″ video book as an exclusive invite to an event. The inside of the book was used to showcase product information while the video button configuration allowed the recipient to press their language of choice.
Chiesi USA, used this video book to educate physicians on their Ferriprox medication. The comprehensive kit included a brochure stitched in of important safety and dosing information, graphs, details about their copay program and more!
