We created this interactive magazine insert to showcase John Deere’s See & Spray™ Ultimate technology, which uses computer vision and machine learning to precisely target weeds in crops like corn, soybeans, and cotton. By spraying only where needed, the system significantly reduces herbicide use per acre. The insert featured special decoder glasses that revealed hidden content, making the ad come to life in a memorable, hands-on way. A QR code linked readers to a YouTube video for a deeper dive into how the technology works in the field.
To amplify the reach of its cult-favorite beauty products, iT Cosmetics launched a beautifully designed influencer mailer featuring two hero products: Bye Bye Dark Spots and Bye Bye Under Eye. This sleek, fold-out package highlighted the unique benefits of each product—like buildable medium coverage, lightweight texture, and ingredients like niacinamide, collagen, hyaluronic acid, and caffeine. Bold swatches and a structured interior showcased each sample with sophistication and clarity. The mailer was sent to influencers across the country to drive buzz, generate authentic reviews, and support product awareness through hands-on trial.
Biocryst® utilized our Slider design as a sales representative informational leave-behind for their Orladeyo medication. This award-winning slider, shaped like a pill, incorporated a back slit for sales reps to insert their business cards. This collaborative project with GLG Communications resulted in winning the esteemed 2023 International RX Award in the category of “best sales rep material”!
Yves Saint Laurent leveraged this elegant packaging to debut its latest Candy Glaze Gloss Stick to beauty influencers. Within the box, nestled the lip product, celebrated for its unique combination of glossy shine and balm-like nourishment. The box’s lid also encouraged influencers to experience the new lip sensation and join the campaign’s movement, using the hashtag #bloss to share their experiences on social media.
Just as the name implies, the Break-Apart design literally “breaks apart” one side at a time to reveal your messaging on the inside. This fully automated design can be mailed out as machinable mail while the design is great for gift cards, invitations, event marketing, trade shows and contests. A bonus feature is the ability of the Break-Apart to be PMC Die Cut into any shape. This unique marketing solution is interactive, engaging, and cost-effective!
Procter & Gamble used the Telescoping direct mail design to educate dermatologists on the advantages of recommending products from its “Free & Gentle” product line for patients with sensitive skin. The promotion was part of its “Better Toge+her” campaign meant to promote using the 3 products together for sensitive skin management. The cover of the mailer featured images of the laundry product line-up Tide, Ultra Downy and Bounce. As you pull out each of panels, they slide out and lock with each panel highlighting key information about each of the products.
Syngenta leveraged the Flipbook direct mail design to demonstrate the effectiveness of its Traxos® herbicide in eliminating wild oats. Pulling the tab on the cover sets a series of panels in motion, visually depicting falling dominoes to emphasize its impact.
Hoffman-La Roche used the Changing Picture design to visually depict distinct patient profiles related to Chronic Lymphocytic Leukemia (CLL). When you turn each page, the featured image automatically morphs into a representation of the highlighted patient type. This piece was used to educate physicians on the different management plans of CLL.
Lever 2000 kept things cool and provided a refreshing surprise with this promotional handout. This solution was cleverly designed to resemble a Lever 2000 soap bar which transforms into a fan with ease by extracting its inner components and inserting the small tabs on each side into designated slots. The reverse side of the mailer also featured a conveniently detachable special offer coupon. This design makes for a great XM solution for event marketing and giveaways. Cool!
Embecta created this informational guide to inform physicians about the risks of improper site rotation and needle reuse, which can lead to the development of lipohypertrophy. The guide also highlights how their Lipohypertrophy Identification Tool can assist in managing this condition. The cover of the guide featured an image of an abdomen covered by stretchy fabric, with bumps felt upon pressing, symbolizing the effects of lipohypertrophy. Inside, the guide provided step-by-step instructions for proper site rotation and included a QR code for recipients to scan, offering more information on the importance of correct site selection.
