This comprehensive kit was used to educate patients and caregivers on important dosage and administration information about KOSELUGO®. The kit featured 3 pocket panels with each containing a different set of informational booklets and items. One of the pockets featured premiums which included markers and stickers for the patient to colour the kit. The inside also featured a QR code that parents could scan to access the optional scheduling tool.
NicoDerm NRT Kit
J & J engaged Information Packaging to help develop this NicoDerm / Nicorette kit as an introduction to its smoking cessation products. The inside of the kit featured information on the benefits of combination therapy along with product details. The right-hand sleeve featured several wells that carried each of the different products.
Alcon used this unique mailer to introduce its new CyPass Ultra System for optimised loading of a microinvasive glaucoma surgery (MIGS) device called CyPass Micro-Stent. The cover of the mailer features a visual of glasses with each side representing the previous technology and the new CyPass Ultra System. As you turn each page of the first lens which represents the older technology, a different step is featured while the lens on the right opens up just once to demonstrate the clear path of the new device. The inside featured additional statistical information as well as unique URL where eye care professionals could learn more.
Alcon Reference Guide
This reference guide was used to introduce eye care professionals to its’ online ordering system for contact lenses and lens care products. Each of the 4 panels are contained within an outer sleeve. As you pull on each tab, the panel slides up and around to deliver information about a different product. The locking mechanism allows the panels to stay organized and contained making it easy to reference.
Canada Post used this mailer to thank customers for attending their IGNITE marketing conference. The design they used for this self-mailer was the automated Telescope. As you pull out the inside of the mailer, two hidden panels automatically emerge from the inside. The inside also featured a QR code that allowed recipients to experience the event online all over again.
University of Windsor used the Pinwheel Page Twist design to increase acceptance rates by getting accepted students excited about joining their school. The center of the mailer featured a QR code that launched a YouTube video highlighting testimonials from current students. The back of the mailer encouraged students to share their excitement on social media.
Alpine Lager Telescoping Mailer
Moosehead Breweries used our telescoping design to introduce the new packaging of its’ classic Alpine Lager brand. The self mailer looks like an ordinary mailer on the outside but as you pull up on the tab, each panel expands and locks while an image of the new beer bottle builds with each pull and the final image is revealed at the end. Nothing ordinary about it!
JARDIANCE® Exploding Page Mailer
Eli Lilly and Company chose the exploding page design to send educational material about its JARDIANCE® medication to physicians. The mailer was also used to highlight key milestones of the medication in Canada. When you open up the mailer, it triples in size which allowed ample space for imagery and key information about the medication.
Sephora used this promotional product kit to encourage influencers to unbox and learn more about their skincare solutions for dryness, dullness and wrinkles. The individual kits were contained in a slipcase for storage and easy access and dedicated to a different skin condition containing recommended product solutions.
Vertex Pharmaceuticals Flipbook
Vertex Pharmaceuticals used this dynamic mailer to send information about its free, user-friendly mobile app for personalized cystic fibrosis treatment reminders. When you open up the mailer and pull down on the tab, the pages on the inside immediately flip up to highlights the features and benefits of this important app. The pull tab at the bottom included information on where to download the app.