Bayer created a dynamic staged-pop mailer to showcase its DEKALB® seed product while delivering a memorable experience. The mailer’s cover grabbed attention with a bold graphic, setting the stage for its unique interactive element. Upon opening, the seemingly flat mailer instantly popped up to emphasize DEKALB’s standout advantages. To further engage recipients, the mailer included a QR code, offering a convenient way to explore how DEKALB’s soybeans deliver “the extra bushel” through an informative digital experience. This blend of tactile design and technology created a powerful tool for educating and exciting customers.
Nycomed, at the time, utilized the Slide Lock design to inform physicians about its Tecta medication, targeting GERD symptoms both at night and during the day. The front cover featured a partial image of a sleep mask and as the internal panel is pulled, it slides and locks, revealing an image of sunglasses. This clever transition reinforced Tecta’s round-the-clock effectiveness.
Saint Mary’s University wanted to showcase its vibrant campus, welcoming community and diverse programs to prospective students. They chose this engaging Flipbook mailer to do just that. With a simple pull of the tab, each panel flips automatically, offering a glimpse into different academic programs. On the back, a variety of QR codes provide direct access to key information, including admission requirements, residence details, application steps, and insights on tuition and scholarships.
BASF leveraged the automated Slide Lock design to showcase a comparison of Provysol® with other fungicides. The cover posed the question, “What does the data say about Provysol® fungicide for chickpeas?” Pulling the tab revealed statistical data next to each product name. Inside, a detailed chart highlighted Provysol’s performance against competing brands. On the back, a QR code was provided for recipients to access additional information.
Verity Pharmaceuticals utilized the innovative Changing Picture design to communicate with physicians regarding its TRELSTAR® medication. The mailer’s cover showcased a Tyrannosaurus Rex with the headline “T Wrecks,” playing off the campaign’s theme of the detrimental effects of high testosterone (T) levels and the importance of maintaining low T in patients with prostate cancer. By pulling a tab, the image transformed the play on words and visual metaphor into a clinical recommendation, creating a dynamic visual experience. Inside, the mailer included a pocket with Prescribing Information and a QR code, which directed recipients to a custom landing page designed specifically for the campaign.
Specsavers used this direct mailer to send information to Canadian opticians about the job and retail opportunities available at Specsavers. The design they chose was the Extendo®. When you pull out one panel, the other panel automatically extends. One of the panels of this mailer held a paper card with information on how to receive more information about the career opportunities and both sides of the mailer featured a QR code that linked to a unique URL where opticians could learn more.
Information Packaging was tasked by Glacier FarmMedia to create a perf and build magazine insert for the launch of the John Deere 9RX tractor. Using a few photos for reference, we structurally designed a die cut insert that, when assembled, formed a miniature version of the tractor. These inserts were bound into “Successful Farming” in the US and as a blow in insert for “The Western Producer” in Canada.
We used our very own Circle Extendo® design to wish our customers and partners a Happy New Year. The die-cut ball featured at the top of the cover dropped to the bottom of the panel as you pull down on the tab. Two additional panels extend and lock from the top and bottom to reveal additional holiday messaging.
This holiday card for HondaJet brought holiday greetings to a higher level, literally. As the cover is opened up, the mechanism allows enables the die cut image to slide across the inside back cover.
GLG Communications spared no effort in celebrating the holidays with this Shadowbox Holiday card! The card, which shipped flat, transformed into a three-dimensional shadow box, featuring a captivating winter holiday scene at its center.
