Project

Specsavers Extendo®

Specsavers used this direct mailer to send information to Canadian opticians about the job and retail opportunities available at Specsavers. The design they chose was the Extendo®. When you pull out one panel, the other panel automatically extends. One of the panels of this mailer held a paper card with information on how to receive more information about the career opportunities and both sides of the mailer featured a QR code that linked to a unique URL where opticians could learn more.

Project

John Deere Build Your Own Tractor

John deere build your own tractor

Information Packaging was tasked by Glacier FarmMedia to create a perf and build magazine insert for the launch of the John Deere 9RX tractor. Using a few photos for reference, we structurally designed a die cut insert that, when assembled, formed a miniature version of the tractor. These inserts were bound into “Successful Farming” in the US and as a blow in insert for “The Western Producer” in Canada.

Project

Happy New Year Card Circle Extendo®

We used our very own Circle Extendo® design to wish our customers and partners a Happy New Year. The die-cut ball featured at the top of the cover dropped to the bottom of the panel as you pull down on the tab. Two additional panels extend and lock from the top and bottom to reveal additional holiday messaging.

Project

HondaJet Holiday Card Slider

This holiday card for HondaJet brought holiday greetings to a higher level, literally. As the cover is opened up, the mechanism allows enables the die cut image to slide across the inside back cover.

Project

GLG Communications Shadowbox Mailer

GLG Communications spared no effort in celebrating the holidays with this Shadowbox Holiday card! The card, which shipped flat, transformed into a three-dimensional shadow box, featuring a captivating winter holiday scene at its center.

Project

StarFish Medical Augmented Reality Holiday Card

Starfish medical augmented reality card

StarFish Medical celebrated the holiday season in grand style with a card showcasing an elaborate dimensional tree enhanced by augmented reality! Unfolding the initially flat card reveals a surprising interior—a multi-layered, dimensional paper tree that gracefully emerges in the center upon opening. The call-to-action encouraged recipients to scan the code on the card and direct their phone cameras towards the paw prints, unveiling a 3-dimensional polar bear on the card.

Project

Canada Post Slide Reveal Augmented Reality Mailer

Canada Post Augmented Reality Mailer

Canada Post harnessed the power of Augmented Reality to convey the powerful results of direct mail. The mailer was sent to participants of Canada Posts’s “Secrets of Direct Mail” webinar. The design they chose was the Slide Reveal. Just as the name implies, 2 panels slide out and lock in opposite directions to reveal the contents on the inside. In this example, the center panel unfolded to reveal an image of a stage with seating imagery on the bottom panel. The recipients were asked to scan the code on the stage and then point their phone camera to the stage to watch a video on Absolut Vodka’s record-breaking 70% increase in sales as a result of a direct mail campaign. The inclusion of Augmented Reality allowed the video to play within the imagery of the stage mimicking an actual live presentation.

Project

Ontario One Call Magic X-Ray Viewer

Ontario One Call is a not-for-profit organization in the province of Ontario, Canada, that provides a service for homeowners, contractors, and excavators to request the location of underground utility lines before digging or excavating.

adHome Creative engaged Information Packaging for the Magic X-Ray Viewer direct mail design to demonstrate the effectiveness of their clients services while engaging the recipient. The inside of the mailer featured a paper X-Ray affixed to a mylar window with an image of grass. As you slide the viewer around the mylar window the benefits of Ontario One Call’s services magically appear below the surface of the mylar window.

Project

Liebherr Holiday Lights Mailer

Liebherr knows how to deliver the magic and whimsy of the holidays. That’s why they chose this festive mailer with lights to wish customers and partners a Happy Holiday season. The inside of the mailer featured colorful imagery of Liebherr trucks and machinery with lights that automatically lit up as you open up the mailer.

Project

Kraft Peanut Butter Box

Kraft Peanut Butter Box

To increase awareness of a new peanut butter campaign, Kraft reached out to Middle Child, the agency leading their PR and influencer strategy, to design a unique influencer box promoting this campaign. We worked with Middle Child on the structure and design of this double drawer rigid box used to highlight the empty and full jars of Kraft Peanut Butter.