Sephora Canada sent media and influencers a visually striking custom mailer box celebrating the ‘bouncy skin’ effect that defines Korean skincare. Inspired by this sought-after aesthetic, the curated box showcased Sephora’s selection of innovative, results-driven products from cult-favorite brands – all priced under $40. Request a Sample
St. Mary’s University used this engaging pop-up mailer to recruit prospective students to its Halifax campus. Mailed flat for cost efficiency, the piece unfolded to reveal a colorful, dimensional replica of the university and vibrant scenes of Halifax, Nova Scotia—including the school’s athletic field. Further inside, a dedicated panel highlighted the various areas of study offered, along with unique QR codes that allowed recipients to explore each program in more detail. This creative design effectively combined visual impact, interactivity, and affordability to deliver a wealth of information in one memorable mailer.
Leading up to a major event, Lancôme Canada collaborated with Information Packaging to craft a unique hexagon-shaped box, which they dispatched to 600 prominent Canadian influencers. Inside, this special package showcased their Rénergie High-Performance routine, spotlighting the H.P.N. 300-peptide cream and the Rénergie H.C.F. Triple Serum. The primary aim of this package was to engage and educate the influencers about these products and their ingredients in a fun and interactive manner while inspiring them to share their experience with their followers.
BASF used this eye-catching direct mailer to promote its preventative pest control program and a free corn scouting kit offer. The cover featured string wrapped around circular pop-ups, creating an interactive unboxing experience. Once the string was unwound, the mailer unfolded to reveal helpful information about BASF’s pest control solutions along with a QR code linking to a dedicated landing page where recipients could learn more and sign up for the offer.
Innisfree transformed its skincare lineup into a must-have collectible, tapping into the global blind box craze. Each mailer contained three product-filled boxes plus one of three limited-edition plushie “superheroes,” inspired by the brand’s hero ingredients. The mystery plushie sparked social buzz, with recipients sharing the thrilling “Which one did you get?” moment—making skincare discovery as exciting as unboxing a collectible set.
Telus used this mailer to distribute a special offer to households via neighbourhood mail. The design they chose was the automated Iron Cross. When you open up the cover of the mailer it unfolds, not once, not twice, but three times to reveal a special bundle offer on the inside. The mailer also featured a unique URL for customers to sign up.
Bayer Crop Science utilized the Diamond Display to communicate with farmers about its new Huskie™ PRE Herbicide, designed for fast, reliable early-season control of broadleaf weeds. The display shipped flat for cost-effective mailing but instantly transformed into an attention-grabbing tabletop piece by simply pressing in the sides. Each panel featured a pull-tab and die-cut windows, inviting recipients to interact with the display and explore key product benefits. A prominently placed QR code directed users to a dedicated landing page, where they could learn more while also enabling Bayer to track engagement and measure campaign effectiveness. This display can also be designed to accommodate pockets for brochures, providing recipients with easy access to printed collateral for deeper engagement.
Canada Post created a distinctive and memorable direct mail piece as part of its “Shed a Light” campaign, aimed at educating U.S. advertising agencies on the value of including Canada in their clients’ marketing strategies. The campaign highlighted the untapped potential and profitability of the Canadian market. The mailer arrived in a beautifully crafted wooden box, engraved with the message: “Shed Light on a Bright International Market.” Sliding open the lid revealed a miniature flashlight—symbolizing the campaign’s theme of illumination—along with a compelling introduction to the Canadian advertising landscape. Beneath the top layer, recipients discovered additional literature packed with insights, statistics, and persuasive arguments for expanding campaigns north of the border. As an added incentive, the package also included details on how to win a trip to several exciting destinations across Canada, making the experience both informative and enticing.
PürGrains introduced its new line of single-serve bowls and side dishes with this thoughtfully designed influencer kit. Made entirely from plant-based ingredients, the products highlight wholesome staples like ancient grains. Inside the kit, four neatly arranged compartments held glass vials filled with grains such as barley, millet, and other PürGrains varieties. Each vial could be easily lifted using a built-in pull tab, offering a tactile and elegant way to explore the brand’s key ingredients.
Kraft used this promotional kit to deliver samples of new product items to grocery chains nationwide. The lid featured a caption that invited recipients to “Unlock Bold Flavours.” The inside of the box featured 3 samples of its newest macaroni and cheese flavors. The lid featured a magnetic closure that allowed the kit to seal itself.