Roche used this self-mailer to distribute information about Pegasys RBV to patients. The cover of the mailer featured a window. When you pull out the right-hand panel, the image in the window transforms while a pop-up of the Pegasys unicorn automatically pops up on the right. When you open up the panel, prescribing information was highlighted inside.
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Rally Creative used the Perpetual Folder direct mail design to wish clients and partners a Merry Christmas and share information about the donation they made to Run for Water’s, ‘Give a Girl a Goat’ program. This life-changing program provides select Ethiopian girls with a single goat that, through mentorship, becomes a revenue source for her education and her family. The perpetual folding mechanics of this piece truly emulated this story – starting out with a single goat, showing its impact, and taking it full circle back to the goat.
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Galderma chose the Morphing Roller design to illustrate the efficacy of its TactuPump Forte prescription medication for patients with moderate and severe acne. The cover of the mailer featured an image of a patient before starting the topical treatment. As you pull up on the tab, the image slowly transforms to an image of the patient after 12 weeks of the treatment. The top panel highlighted a chart comparing TactuPump Forte with other medications.
Biogen used the Slide Lock design to deliver information about its Tecfidera® medication. When you simultaneously pull on the the top and bottom panels, they each extend and lock making the mailer almost triple its original size. Both sides of each of the panels featured statistical and dosage information about the medication.
Petro-Canada used this sales kit to deliver information about its Wholesale Marketer Program. When you pull out the tab, 2 panels on the inside slide out, unfold and lock. Each panel featured a pocket containing additional literature and information.
Information Packaging was asked to create a functional mailer based on DuPont Canada’s Triton® C agricultural product. The round mailer featured 3 pull-tabs that pulled out in the shape of blades. This was the perfect tie-in to their messaging of how Triton® C can control cleavers. The inside of the mailer featured additional information and a call to action.
Healthy Choice used this Centre-Pop door hanger to drive recipients to Facebook to increase “likes” and to deliver 2 coupons. They chose this design because it was dynamic and likely entice customers to keep it on their counters. They also chose this design because of its presentation quality. One panel held the coupons and the other panel carried a calendar that corresponded with the “activities” that were popped open when instructed. The other side carried the call to action that instructed the consumer to go on Facebook and “like” the Healthy Choice Pledge. The carrier was designed with a “door hook” that was perforated to allow for removal after distribution.
Best of all, the piece generated 136,000 Facebook Likes. 34% of the coupons were redeemed, compared to the average coupon redemption of 19%!
MINI used our patented Double Pull Locking Slider to introduce prospects to the benefits of MINI ALL4 All-Wheel Drive in winter. The self mailer featured two separate locking pull tabs on either side to communicate the unique selling points of ALL4 All-Wheel Drive and highlight MINI’s two ALL4-equipped models on the reverse side.
Cirque du Soleil used the Magic X-Ray Viewer as a B-to-B mailer to announce exclusive VIP offerings during the run of Kurios that companies can take advantage of.
For the PC Express launch, we partnered with TI Group helping to produce this promotional mailer. The die cut image featured on the cover glides across the mailer and locks into place while delivering a special offer.