Canada Post used this sales kit brochure to deliver the features and benefits of direct mail marketing and to encourage recipients to participate in a special contest.
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Canada Post Sales Kit
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GFL Environmental Video Kit
Green for Life (GFL) Environmental used this video kit to deliver information about its waste management services to businesses nationwide. The inside of the kit featured a brochure as well as a web key that could be lifted out of the well using a ribbon lift tab. One of the panels featured an informational video about GFL’s sustainable waste solutions.
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GSK ELLIPTA Inhaler Video Box
Intercept Pharmaceuticals used this web key mailer to deliver important information about its’ Ocaliva® medication to patients. When you open up the mailer, a die-cut paper web key automatically pops up from the center panel of the mailer. Recipients were asked to insert the web key to access important reimbursement information specific to their province or territory. The back of the mailer also featured different QR codes specific to each of the territories that recipients could scan with their smartphones to learn more.
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Ocaliva® Web Key Mailer
Intercept Pharmaceuticals used this web key mailer to deliver important information about its’ Ocaliva® medication to patients. When you open up the mailer, a die-cut paper web key automatically pops up from the center panel of the mailer. Recipients were asked to insert the web key to access important reimbursement information specific to their province or territory. The back of the mailer also featured different QR codes specific to each of the territories that recipients could scan with their smartphones to learn more.
Canada Post used our Centre Pop design to thank attendees or joining them at the Phygital Road show, an educational event that demonstrates how physical and digital work together to “drive breakthrough marketing.” This self mailer is one of our automated designs beneficial for quick turnaround projects not requiring any hand assembly.
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Soliris® Physician Video Kit
Alexion used this comprehensive video kit to introduce physicians to its Soliris® medication and to encourage them to enroll in OneSource, its patient support program. The inside of the kit featured a video testimonial from a neurologist, complete with play, pause and volume controls. The kit also featured a stitched in brochure as well as pockets that highlighted additional literature.
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Chubb X-Ray Viewer
Chubb used our X-Ray Viewer to let prospective customers know that its Chubb Small Commercial Insurance services will be available in the fall. The cover of this direct mail piece featured a mylar window and our X-Ray Viewer mechanism which revealed the different benefits of small commercial insurance as you moved the magnifying glass around.
Shoppers Mart used our Auto Telescope design to deliver a special offer to consumers in the mail. The mailer was used to promote a special offer for the Systane product, used for the treatment of dry eyes. The messaging on the cover of the mailer automatically transforms as you pull out the inside of the mailer. With just one pull two hidden panels emerge from the inside. This design can be used it with or without a cover window.
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Zoecon Web Key Insert
To deliver information on its new line of professional pest control products, Zoecon used this WebKey magazine insert. That’s right… a WebKey was directly embedded into the ad itself. To activate the WebKey, the reader simply had to tear it off and insert it into a USB port to be driven to the information at hand. Web keys are highly effective at getting consumers to one of your most valuable marketing assets, your website, and they come in all shapes and sizes.
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Bausch + Lomb Take-One Display
Bausch + Lomb used this take-one display to distribute information about its BioTrue contact lens solution at ophthalmologist offices nationwide. The lid of the display automatically becomes an easel back when you slide it up and over allowing the display to stand. The inside featured literature and a special offer from BioTrue for patients to take.