Bryant® Telescoping Box Mailer Bryant Heating & Cooling Systems used the Telescoping box for a recent marketing campaign to promote their new Evolution Extreme Air Conditioner. The audience was dedicated Bryant distributors whose focus was to promote the product to their Bryant HVAC dealers across the country. The end goal was to increase sales of… Read more »
We designed and produced this direct mailer with AdFarm for their client Dow AgroSciences. They chose our Spinner™ direct mail design to promote their Simplicity™ GoDRI herbicide product. The cover of the self-mailer featured an image of a man in the middle of a field. When you open up the mailer, the image spins to reveal a close-up image of an oat plant. This automated design is a popular format as it allows for the customization of the die cut portion that spins while being cost effective for larger volumes.
Best of all, the piece generated 136,000 Facebook Likes. 34% of the coupons were redeemed, compared to the average coupon redemption of 19%!
Telus used our Auto Telescope design to deliver a special introductory offer to prospective customers. The outside of the mailer was designed to mimic a popcorn box which was in-line with the Special Netflix offer. When you pull out the top of the self-mailer, it expands and locks in place to reveal the special offer on one side and popcorn imagery on the other. This design can be used with or without a cover window and is an excellent medium to deliver a perf-off coupon. As another one of our automatable designs, it delivers quick production turnaround and great value on larger volume projects.
Working with Brandfire Marketing Group, their Toyota client used our Spinner design to remind new customers to make a date every 8000 KM’s to bring in their Toyota for a regular maintenance check and for a chance to win several prizes just by doing so. When you open the piece, each of the numbers featured on the cover turn to reveal a different image on the inside. This was a great example of how to marry the message with the mechanism making the design a more powerful piece! Our spinner design can be customized into various shapes and is one of our exclusive automated designs beneficial for quick turn around on larger volume runs.Best of all, the piece generated 136,000 Facebook Likes. 34% of the coupons were redeemed, compared to the average coupon redemption of 19%!
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Mazda used this mailer to introduce its new CX-5 vehicle in Canada. This very simple, yet very effective design starts out as a seemingly typical flat-printed mailer, but when you open it up, the mailer expands to nearly twice its size and an image of the new vehicle stands out front and center. Mazda also used this mailer to get consumers to visit them on Facebook, YouTube, and Twitter.
ING Direct used the Slide Reveal card holder to deliver the ING DIRECT Client Card to customers. The first panel on the inside of the holder featured instructions on how to get started with the card. The bottom panel featured a die-cut window that revealed part of the card. When you pull down on the panel the entire card is revealed.
TD Bank used the Slide Reveal card holder design to deliver this access card to Advisor Outlook customers. The inside of the holder featured information about the program on the top panel as well as pocket containing a brochure. The bottom of the mailer featured a die-cut window revealing the access card. When you pull down on the tab, the panel locks in place while the card is delivered to the recipient.
Vincennes University used our Spinner to recruit students to their school. The cover of the mailer featured a die-cut circle with the university emblem. As you open the mailer, the circle automatically spins to reveal the message “Focused, Quality Education.” The inside of the mailer featured 3 panels of colorful imagery and information about the university.
The Coca-Cola Company used this holiday card to wish select customers a happy holiday season and to thank them for shopping at their local United Supermarkets. The inside featured a pop-up and a QR code recipients could scan to see which important causes they could donate to.