Dell used our Telescoping Box direct mail design to deliver information to businesses about their OptiPlex desktop computers. The mailer tripled in size as you pulled out each of the panels with the last panel featuring a well that held a free magnetic cable organizer.
Colgate used the Auto Slide Sleeve Mailer to educate dentists on how Colgate brings together “oral care science and patient compliance” and to invite them to visit their booth at an upcoming tradeshow. As you pull on the tab, the left-hand side of the mailer slides over while the image transforms. The inside featured a special offer to physicians attending the tradeshow. As a self mailer or sales aid it is a powerful and highly effective communications medium.
Janssen-Ortho used our Snapper direct mail design to distribute dosing information for Duragesic to physicians. The cover of the mailer featured 4 die-cut dosing images. When you pull out the tab, the panel extends out while the images in the windows transform. The inside featured detailed prescription information.
T-CAAN is one of Canada’s oldest and most extensive networks of independent advertising, marketing and communication agencies. We used this video handout at a T-CAAN event in Calgary. The mechanism we used was the Extendo. When you pull out the bottom panel, another panel automatically slides out from the top featuring a video about Information Packaging.
Structural Graphics’ design team created this year’s design; a magical winter forest scene that comes to life in a dimensional shadowbox which shines a light on greater forest sustainability. They had the idea to illuminate the shadowbox from below. This was achieved by developing a light display which appears on one’s mobile device, once the QR code on the bottom of the holiday card is scanned. The light show that displays within the shadow box mimics the magical illumination of the aurora borealis.
J&J Tylenol Packaging J&J handed out this creative sample package to new moms in the hospital. The kit contained a sample of Children’s Tylenol along with product information about how Children’s Tylenol can help children get a good night’s sleep. Request a Sample
We used our Perpetual Folder to wish customers and prospects a happy holiday season. The Perpetual Folder is popular for its ability to engage and surprise the recipient. With its multiple panels that turn in succession, it is the perfect design for telling your story or delivering your holiday message.
GLG Communications used the Slider direct mail design as a creative way to wish customers a happy holiday season. This design ships flat, making it cost-effective to mail. When you open it up and pull out the panel on the right hand-side, a die-cut image of a woman runs across the city imagery in the background.
Bryant® Telescoping Box Mailer Bryant Heating & Cooling Systems used the Telescoping box for a recent marketing campaign to promote their new Evolution Extreme Air Conditioner. The audience was dedicated Bryant distributors whose focus was to promote the product to their Bryant HVAC dealers across the country. The end goal was to increase sales of… Read more »
We designed and produced this direct mailer with AdFarm for their client Dow AgroSciences. They chose our Spinner™ direct mail design to promote their Simplicity™ GoDRI herbicide product. The cover of the self-mailer featured an image of a man in the middle of a field. When you open up the mailer, the image spins to reveal a close-up image of an oat plant. This automated design is a popular format as it allows for the customization of the die cut portion that spins while being cost effective for larger volumes.
Best of all, the piece generated 136,000 Facebook Likes. 34% of the coupons were redeemed, compared to the average coupon redemption of 19%!