Information Packaging was asked to create a functional mailer based on DuPont Canada’s Triton® C agricultural product. The round mailer featured 3 pull-tabs that pulled out in the shape of blades. This was the perfect tie-in to their messaging of how Triton® C can control cleavers. The inside of the mailer featured additional information and a call to action.
Healthy Choice used this Centre-Pop door hanger to drive recipients to Facebook to increase “likes” and to deliver 2 coupons. They chose this design because it was dynamic and likely entice customers to keep it on their counters. They also chose this design because of its presentation quality. One panel held the coupons and the other panel carried a calendar that corresponded with the “activities” that were popped open when instructed. The other side carried the call to action that instructed the consumer to go on Facebook and “like” the Healthy Choice Pledge. The carrier was designed with a “door hook” that was perforated to allow for removal after distribution.
Best of all, the piece generated 136,000 Facebook Likes. 34% of the coupons were redeemed, compared to the average coupon redemption of 19%!
MINI used our patented Double Pull Locking Slider to introduce prospects to the benefits of MINI ALL4 All-Wheel Drive in winter. The self mailer featured two separate locking pull tabs on either side to communicate the unique selling points of ALL4 All-Wheel Drive and highlight MINI’s two ALL4-equipped models on the reverse side.
Cirque du Soleil used the Magic X-Ray Viewer as a B-to-B mailer to announce exclusive VIP offerings during the run of Kurios that companies can take advantage of.
FedEx used this pop-up cube design to encourage businesses to sign up for FedEx delivery services and to extend a special offer to first-time customers. The mailer shipped flat, but inside the iron-cross mailer was a replica of a FedEx box that automatically popped up and out of the mailer. The bottom panel featured the special offer as well as unique URL for people to sign up.
Janssen Pharmaceuticals used this display at dermatologist offices to demonstrate the effectiveness of its RENOVA topical wrinkle treatment. The display shipped flat, but was easily assembled by pressing down on the bottom. The front of the display featured our Morphing Roller mechanism. When you pull out on the tab, the image of the eye automatically transforms to demonstrate the before and after effects of the medication.
Momentum HBV is a patient support program designed to help patients prescribed a Gilead medication throughout their treatment journey. Gilead used our Double 4-Page design to deliver information about 4 of its medications. Unlike a traditional 4 page brochure, the Double 4-Page design allows for double the amount of real estate because of its multiple panels that seamlessly flip and open.
Working with Richmond Day, their client BMW used our Triple Spinner mechanism to deliver a special personalized offer to customers. The cover of the mailer features 3 die-cut windows. As you open the mailer, each of the cutouts spin to reveal each of the different offers. The inside of this self-mailer featured a letter to customers which was personalized with the recipient’s first name and a QR code they could scan to book an appointment.
Galderma use this pop-up cube mailer to deliver dosing information to physicians about its CLOBEX® prescription spray. The mailer ships flat, making it cost-effective to mail, but when you open it up, a cube automatically pops up from the inside. The inside of the envelope had important dosing information as well as details about the the medication while the pop-up cube was the perfect desk topper and reference for physicians to keep on hand.
Servier Canada Inc. used our spinner solution to introduce physicians to its Lancora. The cover of the mailer featured a die-cut window and when opened, the image in the window rotates to reveal an image of the product in its packaging.