Posts categorized:

Direct Mail

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When Print Imitates Life

We all know the saying that art imitates life. It reminds us that art often reflects the world we live in, drawing from real experiences, emotions, and observations to create something that feels familiar and engaging. In many ways, print follows that same tradition. Printed pieces have the power to bring ideas, stories, and products to life in a way that feels tangible and memorable. Whether through dimensional formats, interactive mechanisms, or clever use of texture and motion, print can transform an abstract idea into something people can see, touch, and experience. When executed well, print becomes more than a marketing tool. It becomes a moment of discovery that mirrors real-life interaction.

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The Direct Mail Success Formula: 7 Steps to Better Campaigns

St. Mary's University Flipbook Mailer Page 2

Direct mail remains one of the most effective ways to reach your audience with a personal touch. But to get real results, it takes more than just sending out a flyer. Successful direct mail campaigns follow a clear, strategic formula, from defining your audience to testing and refining your approach. In this post, we’ll walk you through the 7 key steps that can help turn your direct mail into a high-performing marketing tool.

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The Impact of the Exploding Page Mailer

At our Company, we define high-impact print as any design that leaves a lasting impression and adds a sense of dimensionality, even if it ships flat or tucks neatly into an envelope. The Exploding Page direct mail format is the perfect example.

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Behind the Scenes: The Journey of Your Unique Direct Mail and Packaging Project

DEKALB-Mailer-1

Unique and personalized direct mail or packaging stands out in today’s competitive marketing landscape because it creates a memorable and emotional connection with customers. Personalization makes recipients feel valued and special, which increases the likelihood of engagement. In a time where digital communication is overwhelming, tangible, custom items capture attention more effectively. This approach not only helps build stronger brand loyalty but also drives higher response rates by making the customer feel seen and understood. Additionally, it can lead to better word-of-mouth promotion, as people are more likely to share unique, thoughtful mail or packaging with others.

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A Throwback to Classic Pop-Ups

Direct Mailer for Fedex

At Information Packaging, we strongly believe in the impact that dimensional print can have when it comes to capturing attention and leaving a lasting impression. The term “dimensional print” means different things to different people, even within our own team. For some, it’s all about packaging or something with physical bulk. For others, it’s print that stands out—whether due to lights, sound, tactile elements, or simply something that feels unique. For many, though, dimensional print is defined by one simple thing: it pops up.

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Why Direct Mail Will Thrive in 2025

Global X Pop Up Cube by Information Packaging

In an age where digital marketing dominates, direct mail continues to prove its worth. As businesses navigate a digitally saturated world, the tactile and personalized nature of direct mail stands out more than ever in 2025.

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Why Direct Mail Delivers for Pharmaceutical Companies

Orladeyo_HCP_Mailer

In the highly regulated and competitive pharmaceutical industry, effective communication is key to building trust and delivering essential information. While digital marketing has its place, direct mail remains a highly effective tool for pharmaceutical companies looking to reach healthcare professionals and patients in a meaningful and compliant way. From personalized educational materials to targeted marketing campaigns, direct mail offers a tangible, trusted approach that drives engagement and supports multichannel strategies.

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Why Creative Holiday Cards Matter for B2B Connections

As the holiday season approaches, many businesses begin to think about how to show appreciation to their clients, partners, and employees. While emails and digital messages have become common, a carefully designed holiday card can offer a more personal touch.