Posts categorized:

Direct Mail

Post

Behind the Scenes: The Journey of Your Unique Direct Mail and Packaging Project

DEKALB-Mailer-1

Unique and personalized direct mail or packaging stands out in today’s competitive marketing landscape because it creates a memorable and emotional connection with customers. Personalization makes recipients feel valued and special, which increases the likelihood of engagement. In a time where digital communication is overwhelming, tangible, custom items capture attention more effectively. This approach not only helps build stronger brand loyalty but also drives higher response rates by making the customer feel seen and understood. Additionally, it can lead to better word-of-mouth promotion, as people are more likely to share unique, thoughtful mail or packaging with others.

Post

A Throwback to Classic Pop-Ups

Direct Mailer for Fedex

At Information Packaging, we strongly believe in the impact that dimensional print can have when it comes to capturing attention and leaving a lasting impression. The term “dimensional print” means different things to different people, even within our own team. For some, it’s all about packaging or something with physical bulk. For others, it’s print that stands out—whether due to lights, sound, tactile elements, or simply something that feels unique. For many, though, dimensional print is defined by one simple thing: it pops up.

Post

Why Direct Mail Will Thrive in 2025

Global X Pop Up Cube by Information Packaging

In an age where digital marketing dominates, direct mail continues to prove its worth. As businesses navigate a digitally saturated world, the tactile and personalized nature of direct mail stands out more than ever in 2025.

Post

Why Direct Mail Delivers for Pharmaceutical Companies

Orladeyo_HCP_Mailer

In the highly regulated and competitive pharmaceutical industry, effective communication is key to building trust and delivering essential information. While digital marketing has its place, direct mail remains a highly effective tool for pharmaceutical companies looking to reach healthcare professionals and patients in a meaningful and compliant way. From personalized educational materials to targeted marketing campaigns, direct mail offers a tangible, trusted approach that drives engagement and supports multichannel strategies.

Post

Why Creative Holiday Cards Matter for B2B Connections

As the holiday season approaches, many businesses begin to think about how to show appreciation to their clients, partners, and employees. While emails and digital messages have become common, a carefully designed holiday card can offer a more personal touch.

Post

Recent Stats on the Effectiveness of Direct Mail in Canada

Orladeyo Pill Slider

In an era dominated by digital marketing, it’s easy to overlook the impact of traditional methods. Yet, direct mail continues to prove its worth, delivering impressive results that rival its digital counterparts. Whether you’re a seasoned marketer or just exploring new avenues to reach your audience, understanding the power of direct mail is crucial. Take a look at some recent statistics that highlight why this time-tested strategy remains a potent tool in the Canadian market.

Post

The Power of Direct Mail in College Recruitment: Reaching Students Beyond the Digital Noise

University of Windsor Recruitment Mailer

In today’s digitally saturated world, where inboxes overflow with promotional emails and social media feeds are clogged with ads, colleges are rediscovering the power of direct mail as a key tool in their recruitment strategies. Direct mail, once considered an old-school method, is making a strong comeback in college admissions, offering a tangible and personalized way to connect with prospective students. Here’s why direct mail is becoming a crucial element in college recruitment efforts.

Post

Direct Mail vs. Digital: Why Both Should Be Part of Your Q4 Marketing Plan

With the final quarter of the year only a couple of months away, businesses are gearing up for one last push to meet their annual targets. While digital marketing often takes the spotlight, direct mail remains a powerful tool that shouldn’t be overlooked. In this blog post, we’ll compare and contrast the effectiveness of direct mail and digital marketing and provide a roadmap for integrating both strategies to achieve maximum impact.