We recently read this article in Advertising Week about how direct mail can offer the 1-to-1 personalization sought by so many brands and we couldn’t agree more.
Traditional “sales calls” have changed. Virtual meetings are the norm and will continue to be for the unforeseeable future. The way we meet and how we sell products and services has changed significantly. How can you make the virtual selling experience more memorable while eliminating zoom gloom? Sending a high-impact sales aid or follow-up direct… Read more »
It’s never too early to plan out your holiday marketing strategy. Start thinking about how you will keep your brand and products top-of-mind during the busy holiday season and how you can deliver that special holiday promotion to your consumers.
Remember when we all thought QR Codes were a fad and would soon be a thing of the past? How things have changed. They are everywhere! Direct mail, walls, signs, flyers, packaging and more. A recent survey by Statista found that 32% of respondents had scanned a QR code in one week! The same survey found that an estimated 11 Million households were forecast to have scanned a QR Code in 2020. This would have meant an increase from an estimated 9.76 Million scans in 2018, and that was pre-pandemic.
On-demand marketing has become increasingly popular. Consumers are more in control of what they want to see and how they want to see it. Take Netflix, as an example, and the popularity of “binge-watching” a show because you can watch what you want, when you want, all while avoiding commercials. Mobile devices also allow consumers… Read more »
Forbes Magazine The year 2020 was full of changes and uncertainty, something that impacted marketing quite a lot. Ask any marketer about the bygone year, and you’ll hear the ways they had to shift their marketing plans to deal with the pandemic and ongoing protests around the states.
Digital marketing can be effective but it’s not the only solution, in fact, print marketing remains the most powerful way to promote you products and services.
Consumers pay 39% more attention (time spent) to campaigns that integrate direct mail and digital than single-media campaigns. And more interesting facts.