Posts categorized:

Direct Mail

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Delivering the Right Content at the Right Time

We were recently reading an article related to content marketing trends and one paragraph, in particular, stood out to us. It read: “As more content goes online, consumers can find it hard to find the information they really want and need. As a result, marketers will need to find new ways to differentiate their content with creativity, new formats, research, and unique approaches.” We couldn’t agree more.

Although digital marketing has grown exponentially in recent years, traditional print marketing continues to be effective when delivering that targeted one-to-one connection with consumers especially when used in creative and unconventional ways, and when it comes to content marketing it’s all about delivering the right message to the right people at the right time. Here are some examples of how some industries and brands are delivering relevant content using print.

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Design Spotlight: The Changing Picture

What do you do when you want to communicate a then and now, an old before new, a problem and solution or a cause and effect in print? Here’s one way. The Changing Picture! This design has been a client favorite for years because it is impactful and effective at communicating any sort of before and after.

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Design Spotlight: The Telescoping Mailer

Direct mail has been been proven to increase response rates and make a lasting impression, but we firmly believe good design is instrumental when it comes to its effectiveness. Amazing creative, a great call to action and delivering that “Oh my gosh, this is so cool!” moment make all the difference between a lackluster direct… Read more »

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Recruit and Engage Prospective Students!

We recently stumbled across this article by the USPS that summarizes some recent statistics that support the effectiveness and relevancy of direct mail with millennials. Some key findings from the article and these studies is below.

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How to be Best in Show

Phygital Roadshow Centre-Pop Mailer

No other industry has been affected by the pandemic and its lingering effects more than the trade show and events industry, but last week proved there is a light at the end of a very long tunnel. Thousands of attendees flocked to Computer Electronics Show (CES) in Las Vegas, one of the most (if not… Read more »

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2023 Predictions and Trends for Social Media and Direct Mail

A new year brings with it the promise of something new, fresh and different and as consumer behaviors evolve and new technologies arise, the way brands look at their marketing strategies must also be new, fresh and different. We are always excited and on the lookout for emerging marketing trends, so we scoured the internet… Read more »

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Last Call for Holiday Cards!

Time is running out to order your custom holiday card from Information Packaging. We can customize any of the designs on our website with your branding and messaging. Send something special and unique to your customers this holiday season! Need some ideas? Take a look at some of the holiday cards we’ve produced over the… Read more »

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What happens when amazing creative meets high-impact print?

Dimensional and interactive print is at the forefront of everything we do, but we also recognize that the results and impact of a beautiful dimensional printed piece is only as good as the creative that is applied to the design. Bold graphics, catchy headlines, an engaging call-to-action and great branding are all an important part… Read more »

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BMW Spinner and Salesforce Kit Case Stories

We were excited to see our BMW Spinner and Salesforce sensory kit featured in Canada Post’s INCITE magazine. These 2 projects were part of a collection of featured global work from across industries showcasing how modern marketers are integrating direct mail media with other channels, sensory experiences and technology.