The 37th Annual International Rx Award wins are in, and we are happy to announce that our collaboration with GLG Communications, a Montreal agency “whose sole purpose is to exceed its clients needs”, has won 3 prestigious RX awards! In fact, GLG Communications was the most awarded Canadian agency!
Timeless entertaining and unexpected, the dynamic Staged Mailer design has been a fan favorite for years. In most instances, it ships flat, making this design postal-friendly and cost-effective, but when you open it up, there is nothing flat about it. The Staged Mailer has been used to present pop-up replicas of buildings, products, logos, etc. For this design, literally all the world is a stage. Take a look at some examples.
We were recently reading an article related to content marketing trends and one paragraph, in particular, stood out to us. It read: “As more content goes online, consumers can find it hard to find the information they really want and need. As a result, marketers will need to find new ways to differentiate their content with creativity, new formats, research, and unique approaches.” We couldn’t agree more.
Although digital marketing has grown exponentially in recent years, traditional print marketing continues to be effective when delivering that targeted one-to-one connection with consumers especially when used in creative and unconventional ways, and when it comes to content marketing it’s all about delivering the right message to the right people at the right time. Here are some examples of how some industries and brands are delivering relevant content using print.
What do you do when you want to communicate a then and now, an old before new, a problem and solution or a cause and effect in print? Here’s one way. The Changing Picture! This design has been a client favorite for years because it is impactful and effective at communicating any sort of before and after.
Direct mail has been been proven to increase response rates and make a lasting impression, but we firmly believe good design is instrumental when it comes to its effectiveness. Amazing creative, a great call to action and delivering that “Oh my gosh, this is so cool!” moment make all the difference between a lackluster direct… Read more »
We recently stumbled across this article by the USPS that summarizes some recent statistics that support the effectiveness and relevancy of direct mail with millennials. Some key findings from the article and these studies is below.
No other industry has been affected by the pandemic and its lingering effects more than the trade show and events industry, but last week proved there is a light at the end of a very long tunnel. Thousands of attendees flocked to Computer Electronics Show (CES) in Las Vegas, one of the most (if not… Read more »
A new year brings with it the promise of something new, fresh and different and as consumer behaviors evolve and new technologies arise, the way brands look at their marketing strategies must also be new, fresh and different. We are always excited and on the lookout for emerging marketing trends, so we scoured the internet… Read more »
Time is running out to order your custom holiday card from Information Packaging. We can customize any of the designs on our website with your branding and messaging. Send something special and unique to your customers this holiday season! Need some ideas? Take a look at some of the holiday cards we’ve produced over the… Read more »
Dimensional and interactive print is at the forefront of everything we do, but we also recognize that the results and impact of a beautiful dimensional printed piece is only as good as the creative that is applied to the design. Bold graphics, catchy headlines, an engaging call-to-action and great branding are all an important part… Read more »