Post

Revving Up Print Marketing: Trends Driving Success in the Automotive Industry

Welcome to the fast lane of automotive marketing! In an industry where innovation is constantly accelerating, print marketing remains a powerful tool for driving engagement, building brand loyalty, and fueling sales. Here are some of the latest trends shaping the landscape of print marketing in the automotive sector. From personalized direct mail campaigns to influencer… Read more »

Post

Crafting an Effective Print Content Strategy

In an increasingly digital world, the allure of print media remains undeniable. From magazines to brochures, promotional materials to direct mail, print content continues to hold a unique place in the hearts and minds of audiences. However, creating compelling print content requires more than just putting words on paper—it demands a strategic approach that considers the medium’s strengths and limitations. Here’s a guide to crafting an effective print content strategy.

Post

5 Tips on How to Influence an Influencer

Product endorsements from key influencers are a key part of today’s overall marketing strategy. Consider this: 61% of consumers trust influencer recommendations compared to 38% who trust branded media content, and of those surveyed by socialpubli.com, 93% of marketers added influencer marketing to their overall marketing strategy. It’s no wonder influencer marketing has become a… Read more »

Post

Highlighting Some Incredible Projects from 2023

Orladeyo Pill Slider

As we bid farewell to 2023 and welcome a new year, we wanted to take a moment and reflect on some highlights and notable projects that made last year truly exceptional for us. We collaborated with GLG Communications to secure the win of 3 International RX awards, expanded our influencer marketing portfolio with unboxing designs for companies like Lancome, Yves Saint Laurent and Kraft, and had the opportunity to work on some incredible print-to-web projects. Here are some of the design collaborations that made a mark in 2023.

Post

Design Spotlight: The Award-Winning Spinner!

Today’s design spotlight checks all the boxes: Interactive, creative AND award-winning! The dynamic Spinner has been used to launch brands, demonstrate a before and after effect in print, and has been used countless times as a holiday card.

Post

It’s a Hat Trick for Information Packaging and GLG Communications!

The 37th Annual International Rx Award wins are in, and we are happy to announce that our collaboration with GLG Communications, a Montreal agency “whose sole purpose is to exceed its clients needs”, has won 3 prestigious RX awards!  In fact, GLG Communications was the most awarded Canadian agency!

Post

Design Spotlight: The Staged Mailer

Timeless entertaining and unexpected, the dynamic Staged Mailer design has been a fan favorite for years. In most instances, it ships flat, making this design postal-friendly and cost-effective, but when you open it up, there is nothing flat about it. The Staged Mailer has been used to present pop-up replicas of buildings, products, logos, etc. For this design, literally all the world is a stage. Take a look at some examples.

Post

Delivering the Right Content at the Right Time

We were recently reading an article related to content marketing trends and one paragraph, in particular, stood out to us. It read: “As more content goes online, consumers can find it hard to find the information they really want and need. As a result, marketers will need to find new ways to differentiate their content with creativity, new formats, research, and unique approaches.” We couldn’t agree more.

Although digital marketing has grown exponentially in recent years, traditional print marketing continues to be effective when delivering that targeted one-to-one connection with consumers especially when used in creative and unconventional ways, and when it comes to content marketing it’s all about delivering the right message to the right people at the right time. Here are some examples of how some industries and brands are delivering relevant content using print.

Post

Design Spotlight: The Changing Picture

What do you do when you want to communicate a then and now, an old before new, a problem and solution or a cause and effect in print? Here’s one way. The Changing Picture! This design has been a client favorite for years because it is impactful and effective at communicating any sort of before and after.

Post

Design Spotlight: The Telescoping Mailer

Direct mail has been been proven to increase response rates and make a lasting impression, but we firmly believe good design is instrumental when it comes to its effectiveness. Amazing creative, a great call to action and delivering that “Oh my gosh, this is so cool!” moment make all the difference between a lackluster direct… Read more »